- PlantX Life launches new refrigerated and frozen food product lines as consumers seek healthier and sustainable food options amid the pandemic
- PLTXF has also switched to green packaging, which marks the first part of its newly launched sustainability initiative
- PLTXF appears poised for long-term growth as studies show the shift in consumer trend is here to stay
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is set to thrive as consumers change habits amid the pandemic. As a marketplace providing consumers all things plant-based, the company has launched a new refrigerated and frozen food product line to capitalize on the current market environment where consumers increasingly turn to healthier and sustainable lifestyle choices.
The pandemic has revealed that consumers changed the way they think about, purchase and consume their food, placing a much bigger emphasis on sustainability and health (https://ibn.fm/km4yj). Committed to early recognition of emerging market trends, PlantX Life was quick to adjust to these newly surfacing consumer trends. The company has recently launched a refrigerated and frozen food segment that offers high-quality fresh and frozen plant-based food products delivered at consumers’ door.
The plant-based food industry was on the rise even before the pandemic, but the virus outbreak has propelled the sector to new heights. The new product addition provides convenient, yet premium plant-based food products targeted at consumers who value both comfort and wholesomeness when it comes to food.
The plant-based brands represented include Beyond Meat, Impossible Foods, Miyokos, Follow Your Heart, Gardein, Tofurkey and Alpha Foods. The new products are now available in the ‘Frozen’ and ‘Refrigerated’ sections of the company’s United States e-commerce platform. The frozen section offers a wide selection of frozen food across multiple product categories such as appetizers, bread & dough, desserts, entrees & sides, fruit, meat alternatives, pizza and vegetables (https://ibn.fm/CVmZD). Refrigerated food assortments include beverages, bread, condiments & dressings, dairy & egg alternatives, dips and meat alternatives (https://ibn.fm/d6puM).
With the addition of frozen and refrigerated items, PlantX Life will be able to provide a broad offering of products as a one-stop-shop for everything plant-based e-commerce platform. The newly added products will be available for shipping to Canadian customers later this year. Also available in the brick-and-mortar stores, these products offer consumers nutritious-rich fresh and frozen food selection across a range of specialized diets — from gluten-free, non-GMO, organic, soy-free, paleo-friendly, to keto-friendly, kosher, nut-free, allergen-free and sugar-free.
Committed to promoting both the health of people and nature, PlantX Life now uses sustainable packaging to minimize the environmental impact of packaging waste of its products. The company partnered with Quebec-based company Colder Fresher Longer to introduce new packaging standards that will allow it to reduce the carbon footprint. This move marks just the beginning of PlantX’s plans to adopt broader sustainability practices as eco-friendly and ethical considerations have become an essential purchasing consideration for the modern consumer.
The shift in consumer behavior favoring healthy and sustainable choices is not only widespread but most likely permanent. The overwhelming majority (75%) of consumers plan to eat and drink healthier due to the pandemic (https://ibn.fm/AHphO) and the change has become more pronounced one year later (https://ibn.fm/tQ1Hv). This indicates a fundamental, long-term shift in consumers’ attitudes toward health and wellness. The company’s business model based on the combination of e-commerce and health-focused plant-based food products appear to be a winning match for the current market environment and beyond.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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