- PlantX announced the acquisition of Little West, a California-based producer of ultra-premium cold-pressed juices
- Acquisition to help both companies capitalize on mutual strengths to enhance PlantX’s growth going forward
- The company appears poised to develop a brand portfolio with plans to expand into cosmetics, clothing, and its own water brand.
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF), a multifaceted marketplace providing consumers all things plant-based, has announced the closing on a previously announced acquisition of Little West LLC (https://ibn.fm/5OzYA). The company had previously announced that it entered into a membership interest purchase agreement through its wholly-owned subsidiary, PlantX Lifestyle USA Inc., to acquire all of the issued and outstanding limited liability membership interest of the acquired company.
Little West is a California-based small business founded in 2013 by Cassandra Troy, Andrew Walker, Brad Neumann to produce ultra-premium cold-pressed juices. It soon became a leader in quality standards and fresh taste for cold-pressed fruit beverages. Little West delivers small-batch, cold-pressed juices with no preservatives, concentrates, or added sugars. Every juice contains 2-4 pounds of non-GMO hand-selected and cold-pressed produce that is bottled within 48 hours of harvest for peak freshness, flavor, nutritional value, and health benefits. As such, it appears to be the perfect fit for PlantX’s offering and valuable addition to its brand portfolio. Little West will continue to be run by the founders and their California-based team.
The acquisition will allow Little West to leverage PlantX’s superb e-commerce platform, unique technical business expertise, and considerable marketing resources to support Little West’s premier products and accelerate the company’s growth across the U.S. and Canada.
The anticipated positive impact of the transaction goes both ways. The Acquisition of Little West will provide PlantX with expertise in the cold-pressed juice segment, which is expected to further support the company’s growth in the North American market.
Cold-pressed juices are gaining traction worldwide on the back of increasing health awareness of the growing middle-class consumers. Minimally processed and high-quality products such as organic and natural ingredients are especially in demand. The global market is projected to grow at a CAGR of 6.1% from 2020-2025, with North America as the largest market, followed by Europe, where premiumization is an increasing trend.
Committed to eliminating the barriers to entry for consumers seeking to live a plant-based lifestyle and thrive in a longer, healthier and happier life, PlantX carefully chooses additions to its brand portfolio – and Little West appears to be no exception. Notwithstanding huge success and growth, Little West LLC prides itself on remaining true to its community roots and continues to source all fresh produce such as fruits and vegetables from local family farms. The company is devoted to sharing value it derives from its rapid success with the community by donating a part of all profits to Big Green Learning Gardens. It is also committed to giving back to nature by planting one tree for every online order to offset carbon emissions.
“It is truly exciting to finalize our acquisition and partnership with Little West,” said Sean Dollinger, PlantX Founder. “We’ve already seen a lot of interest in the Little West cold-pressed juices since we announced our intention to acquire this amazing company, and we are very much looking forward to working together with Little West team and capitalize on our mutual strengths to enhance the company’s growth moving forward.”
As the one-stop-shop for everything plant-based, PlantX is poised to leverage its expertise and other valuable resources to capitalize on the combined strengths of the two businesses to secure rapid growth across the North American market. Premium quality cold-pressed juices complement the existing product portfolio that includes more than 10,000 plant-based products offered to customers across North America. The company appears poised to develop further its brand portfolio with plans underway to expand its product lines to include cosmetics, clothing, and its own water brand.
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NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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