• Plant-based wellness brand builder PlantX Life is expanding its footprint, adding a brick-and-mortar store in San Diego to its flagship store in British Columbia
• PlantX Life celebrated the San Diego store’s grand opening Oct. 30 with a variety of plant-based brand builders, including the popular food innovator Beyond Meat
• The San Diego store has more than 4,500 square feet of retail and café space, as well as an education center with resources for increasing consumer awareness
• PlantX Life’s digital presence includes a weekly podcast series, YouTube channel videos, an informative blog and an e-commerce portal accessible through Walmart’s and Amazon’s marketplaces
• The company intends to open a third store in Israel in November with a website focused on consumers in that part of the world
• PlantX Life’s first year-end financial report in July stated the company’s gross revenues had grown to $6.58 million as of March 31

American multinational food processing and commodities trading giant Archer-Daniels-Midland (“ADM”) recently released its second annual list of global consumer trends, highlighting the plant-based lifestyle in its No. 2 position with a note that COVID-19 “has accelerated interest in plant-based (nutrition), as a health-forward alternative for consumers who are paying close attention to their body’s nutritional needs” (https://ibn.fm/WmpwG).

The report by the Big Food corporation followed research showing that 18 percent of alt protein buyers in the United States made their first such purchase after the advent of the pandemic and that 92 percent of those first-time buyers expect to continue purchasing meat alternatives (https://ibn.fm/P1uOz).

Relative plant-based ecosystem newcomer PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is growing into a one-stop shopping community brand builder with expectations of capitalizing on the popularity of the plant-based lifestyle, and on Oct. 30 the Canada-based company celebrated the grand opening of its first brick and mortar store in the United States as evidence of its global outlook. 

“The grand opening event celebrating our XMarket store in (the Hillcrest neighborhood of San Diego, California) is yet another opportunity to increase our company’s profile,” PlantX Founder Sean Dollinger stated (https://ibn.fm/AXmtA). “We are proud of our presence in Hillcrest, and we are eager to serve the local community.”

PlantX opened its flagship physical store in Squamish, British Columbia. In addition to the California store, it has acquired a storefront in Tel Aviv, Israel, that will serve as the hub of its activities in that region (https://ibn.fm/NUodQ). The California store’s opening follows the launch of PlantX Life’s XFood delivery service in Southern California, which has been using a ghost kitchen in central Los Angeles since it was announced in July. 

The new XMarket location has more than 4,500 square feet of retail and café space, as well as an education center displaying a variety of resources such as plant-based recipe cards and videos. In keeping with PlantX’s brand purpose, the retail store will offer high-quality grocery items, cosmetics, wellness products and indoor plants, and the café will feature state-of-the-art equipment and trained baristas. 

Popular plant-based meat innovator Beyond Meat was among the plant-based brands distributing free product samples at the grand opening, showcasing its registered Beyond Burger as a nutritious and sustainable plant-based option. 

PlantX is passionately pursuing a mission of becoming the go-to source for all aspects of the plant-based lifestyle with the aim of achieving an Amazon-type ecosystem that promotes consumer wellness and earth-friendly sustainability. 

The company’s first year-end financial report filed in July stated gross revenues had grown to $6.58 million as of March 31 (https://ibn.fm/LcuQb).

For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.

NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF

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