- PlantX Life welcomes new brand ambassadors Venus Williams and Alicia Silverstone
- Plant-based lifestyle allowed Williams to “continue her dreams” as a world-renowned tennis player
- Silverstone chose plant-based two decades ago, calling it “just a healthier way to be”
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) has announced world-renowned tennis player Venus Williams and well-known actress Alicia Silverstone as brand ambassadors for the company — a company that Williams noted is “long overdue.”
“I can’t tell you how excited I am to be involved, an ambassador, a cheerleader, a stakeholder, and all the above, in PlantX,” said Williams following the announcement, which was made during the company’s annual general meeting (https://ibn.fm/lVSOG). “It’s the first market of its kind, and it’s long overdue.”
A former number 1-ranked tennis player with four Olympic gold medals and seven Grand Slam singles titles to her name, Williams first became involved in a plant-based lifestyle 10 years ago when she was diagnosed with an autoimmune disease that threatened to derail her tennis career. At the suggestion of her sister Serena, also a world champion tennis player, Williams committed to a three-week, all-raw vegan program and saw immediate results.
“That was my introduction,” she said. “Not only did I learn a lot about food but the food system, and how it fills your body and how we have strayed so far away from where we started as humans and to where we are right now.”
Williams noted that a plant-based lifestyle has “become my passion and my hobby, and it’s been able to help me not only get back on tour but also to live a much better quality of life, because when you have a chronic illness, your quality of life goes down. To be able to live a much better quality of life was obviously the first step, and then to be able to continue to live my dreams was the second step.”
Silverstone noted similar health benefits when she adopted her vegan lifestyle 20 years ago before many people were even familiar with it, she said, speaking about her enthusiasm for PlantX and her role as a brand ambassador for the Company. Although her primary motivation for choosing a plant-based diet was because she loved animals, she suffered from allergies and wanted to lose weight.
“I took on this new way of eating, and I ditched all of that,” she said. “My asthma inhaler went away, my allergy shots went away, my body started to slim down, and this was all by accident. I just did it because I didn’t want to be mean to my dog anymore. . . I made the change but all these amazing health things began to happen. As I did research and started to look at all these studies, it just shows [plant-based] is just a healthier way to be.”
Since her decision, Silverstone has become an outspoken advocate for health and wellness, with a particular interest in and support for the plant-based lifestyle.
Silverstone and Williams have high praise for PlantX Life, a company that is pioneering its path in the plant-based space. As the digital face of the plant-based community, PlantX’s platform is the one-stop shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, PlantX currently has plans to expand its product lines to include cosmetics, clothing and its own water brand.
In addition, the Company uses its digital platform to build a community of like-minded consumers and to provide education. Its successful enterprise is being built and fortified through partnerships with top nutritionists, chefs and brands. For example, the company offers 20 unique pre-made meals designed by top chefs and nutritionists. These healthy meals are offered at extremely competitive prices with fast shipping and round-the-clock convenience.
The Company’s commitment to customer service is the driving force behind its e-commerce platform, with innovative thinking driving its operation; the PlantX team is constantly envisioning new ways to collaborate with local restaurateurs and entrepreneurs to bring PlantX to the world. PlantX is committed to eliminating the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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