- PlantX offers consumers personal care plant-based products across Bath and Body, Skincare, Vitamins & Dietary Supplements
- Vegan personal care on the rise; 59% of Gen Y and Z consumers prefer more environmentally-friendly cosmetic products
- The company committed to further growth in the plant-based personal care product category; enters into a strategic partnership with Nootka & Sea, a premier plant-based apothecary, and cosmetics company
PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) continues to be committed to a plant-based lifestyle that it believes goes beyond just a diet and includes an opportunity to unite with nature and people around a kinder and cruelty-free future for everyone. This effort includes personal care plant-based beauty products across the company’s Bath and Body, Skincare, Vitamins & Dietary Supplements categories (https://ibn.fm/kyNKd).
Bath and Body range includes Body Care, Deodorant, Facial Care, Hair Care, Oral Care, and Soaps & Sanitizers, offering consumers a possibility to care for their personal health and hygiene with products that are based on nourishing, natural ingredients that are less likely to lead to irritation while also ensuring that their production involved cruelty-free processes. With its Skincare product line spanning across Cleansers, Creams, and Serums, PlantX allows plant-focused consumers to give their skin the attention it deserves. The company enables them to adopt a complete skincare routine that supports their skin integrity, alleviates skin conditions, and enhances their appearance. The Vitamins & Dietary Supplements provides what is believed to build health from within — from Vitamins & Minerals, Multivitamins, Probiotics, Protein Sports Nutrition to Superfoods & Greens and Detox & Cleanse products.
Committed to growing beyond a marketplace for plant-based products to build a whole plant-based ecosystem and become the most trusted, one-stop destination for people living plant-based lives, PlantX has entered into a strategic partnership with Nootka & Sea, a privately held British Columbia company that operates in the apothecary and cosmetics space. The partnership will allow PlantX to include NOOTKA’s products in the Beauty section of the company’s Canadian and U.S. e-commerce platforms. The company is confident that NOOTKA’s s brand portfolio fits perfectly with what PlantX stands for in the market (https://ibn.fm/KxsJv).
“We are aiming to be the digital face of the plant-based community, and as such, we want to be able to carry and offer the very highest-quality products for our customers,” said Sean Dollinger, PlantX founder. “This partnership will help us capitalize on this exciting market.”
The NOOTKA has a retail location near the new PlantX flagship brick-and-mortar store in Squamish, British Columbia, where it sells high-quality plant-based apothecary, self-care and wellness, and low waste products. These include essential oils and diffusers; skincare and oral care items, men’s grooming products, such as beard care and scalp tonic; home goods; and curated gift boxes.
“Having a brand and location situated close to our new Canadian flagship store is so exciting,” stated Julia Frank, PlantX CEO. “With our distribution and resources as an e-commerce site, we believe we can turn this into one of our largest verticals.”
PlantX appears to prove again that it is quick to recognize and act upon emerging market trends. Vegan cosmetics is a market segment with significant growth potential and could be a great opportunity for competitive differentiation. Statistics show that 59% of Gen Y and Z consumers prefer more environmentally-friendly cosmetic products (https://ibn.fm/6zHKH). Vegan beauty may become a standard for cosmetic product consumption in the future as consumers increasingly value naturalness which is the second driver of purchase, second only to the product’s effectiveness. As consumers worldwide are becoming more health and environmentally aware, and better informed about the benefits of the plant-based lifestyle, PlantX is poised to capitalize on opportunities across the whole ecosystem it resolutely aims to build. With its well-rounded business model that leverages both e-commerce platform and premium brick and mortar presence, PlantX appears well-placed to maintain its leading position as the high growth company centered around a plant-based lifestyle.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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