- Market for legal cannabis continues to mature, British Columbia government to allow cannabis home delivery starting July 15, 2021
- PACR produces premium top-quality strains cultivated using genetics-first approach, catalog features 350 tested cultivars and 50 super-elite strains prized for unique cannabinoid profiles
- PACR leverages branding power through recent acquisition of legendary Lords of Grasstown brand inspired by Pacific Northwest motorcycle culture
As the market for cannabis continues to shift towards legal avenues for product procurement, Pac Roots Cannabis Corp. (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canada-based cannabis company, continues to position itself for an increased market share through a genetics-focused approach that produces the highest-quality strains available on the global market.
Cannabis regulation has undoubtedly transformed the industry, taking it from street corners and alleyways to customer-focused retail outlets showcasing a wide range of product varieties, apparel, and accessories. Besides safety and convenience, residents of the Canadian province of British Columbia now have another reason to go legal – home delivery – thanks to new rules put forward by the British Columbia provincial government starting July 15, 2021 (https://ibn.fm/TYO1d).
“Since the federal legalization of non-medical cannabis, we’ve been working to support a strong and diverse cannabis industry, shrink the illicit market and keep products out of the hands of children and youth,” said Minister of Public Safety and Solicitor General Mike Farnworth. “Allowing direct delivery to consumers isn’t just an advantage retailers have told us is vital to the viability of their sector, it’s also a way we can further our public safety goals.”
Besides providing convenience and safety on the retail side, the regulated market has given industry growers the opportunity to diversify product offerings and produce unique strains in a regulated environment. Pac Roots planned years in advance for this market shift by employing genetic technology to produce premium-quality cannabis for its extensive catalog, including roughly 350 tested cultivars and 50 super-elite strains prized throughout the industry for their unique characteristics.
“We don’t deal with seeds. It’s different from most hemp farmers where seeds are thrown off of the back of a tractor,” said Pac Roots CEO Patrick Elliott (https://ibn.fm/ce0Id). “We grow these seedlings, clones, clippings or cuttings from a live plant and we grow them for the first month indoors and plant them. What this does is ensure is that you are going to get exactly what you expect out of that cultivar.”
Along with adapting to the increasingly savvy cannabis consumer market, Pac Roots is also leveraging the power of branding through its acquisition of Lord of Grasstown – a legendary brand inspired by Pacific Northwest motorcycle culture. Synonymous with freedom and the power to choose one’s path, Lords of Grasstown is widely known for its top-quality, enduring, and function-first products that include street apparel, accessories and cannabis-based lifestyle products.
“PacRoots is thrilled to partner with such an incredible brand and story driven by artists with a passionate vision that resonates throughout a massive community,” said Elliott (https://ibn.fm/hbYfm). “The creators, designers and marketers behind Lords of Grasstown have a truly unique and talented offering that will be invaluable to the Pac Roots organization. The Grasstown culture compliments Pac Roots’ foundation of variety and quality built on the West coast. This platform brings a tremendous following that embraces these attributes which are well positioned to excel in BC and California’s West coast marketplaces.”
The legal cannabis market continues to mature into a diversified, regulated industry characterized by a diverse range of products and brands. Pac Roots is positioned favorably within the industry by incorporating all of these elements – along with a novel genetic-first approach to cultivation – to produce first-in-class products expertly marketed to a targeted group of loyal consumers in the hyper-growth cannabis industry.
For more information, visit the company’s website at www.PacRoots.ca.
NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://ibn.fm/PACR
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