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Nowigence Inc. (NOWG), Creator of Pluaris, Overcomes the Challenge of Human Recall
February 22, 2022

Nowigence Inc. (NOWG), Creator of Pluaris, Overcomes the Challenge of Human Recall

  • People’s ability to learn and make decisions is limited by ability to recall
  • The challenge of recalling what has been read has become more difficult with the advent of the digital word
  • With Pluaris, the millennia-old challenge of remembering what has been read has become infinitely easier

Five millennia ago, the human mind somewhat miraculously learned how to “connect scratches on clay tables and symbols in cave paintings with sounds of spoken language — in other words, humans learned to read” ( Over last 5,000 years, people have built on this basic skill, as reading is the basis of obtaining knowledge. It is this fact, combined with the recognition that people’s ability to learn and make decisions is limited by the ability to recall, that fueled Nowigence Inc.’s (NOWG) development of Pluaris(TM), an off-the shelf, cloud-based, artificial intelligence (“AI”) platform that automates reading and analysis of textual data.

“The act of reading activates a symphony of brain activity, involving not only the visual and auditory systems but neural circuits that build meaning, evoke emotion, and encode memory,” states a “Forge” article. “When you read, your brain does much more than simply comprehend the words in front of you: It enables you to empathize with people you’ve never met, to engage with ideas that challenge and inspire you, to imagine other worlds. That is, if you can remember what you’re reading.”

The challenge of recalling what has been read has become more difficult with the advent of the digital word. The article goes on to report that “a 2012 review paper by Ziming Liu, a professor of information science at San Jose State University who studies reading behavior, noted that when we read digital text, as opposed to words on paper, we tend to default to skimming over more careful reading. And as screens occupy an increasingly prominent presence in our lives, this kind of distracted skimming has become the new norm of reading, according to the cognitive neuroscientist Maryanne Wolf, author of ‘Proust and the Squid: The Story and Science of the Reading Brain,’ and Reader, Come Home: The Reading Brain in a Digital World.’

“Based on Wolf’s own research on the neuroscience of reading, she thinks this hurried form of reading is sucking much of the benefit — and pleasure — out of one of humanity’s greatest evolutionary leaps forward,” the article continues. “It also explains why so many people struggle to remember what they’ve read even a few moments afterward, she says.” 

Nowigence has made this struggle infinitely less difficult with the introduction of Pluaris. The game-changing platform allows users to quickly distill knowledge. Fully customizable, Pluaris allows a user to upload websites, text and files; it even automatically monitors public news sources for identified topics of interest. The platform then gathers all the information together and — here’s where it gets good — provides summaries, extracted intelligence, and graphical analysis.

Using Pluaris, readers don’t have to wade through all the information themselves, relying on their flawed human recall to remember everything. Instead, they can scan their news feed for key information, view analyzed content for unbiased importance ranking and identify what’s worth drilling down further, reducing the sheer volume of reading material and increasing resources designed to strengthen and support faulty memory. 

Nowigence is focused on simplifying the challenges of learning and comprehension. The company is committed to helping individuals, teams and enterprises quickly distill knowledge from massive amounts of textual data, both public and private. By integrating state-of-the-art data processing techniques in an intuitive interface at an affordable subscription price, Pluaris puts the power of data science into the hands of consumers. 

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Nowigence are available in the company’s newsroom at

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