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GreenBox POS (NASDAQ: GBOX) Looking to Drive Adoption of Its Blockchain-based Payment Solutions through Targeted Communications
February 23, 2022

GreenBox POS (NASDAQ: GBOX) Looking to Drive Adoption of Its Blockchain-based Payment Solutions through Targeted Communications

  • GreenBox POS CMO Jacqueline B. Reynolds recently appeared on The Wild West Crypto Show hosted by Crypto Cowboys Drew Taylor and Brent Bates
  • Reynolds emphasized the need for businesses to adopt technologies that improve user experience, convenience, and make work easier; GreenBox offers blockchain-based, cost-saving, fast payment technology that companies can use
  • Reynolds, however, noted that businesses and individuals alike are apprehensive about adopting such technology owing to distrust and a lack of education and understanding
  • GreenBox is working on communications that will enhance people’s comfort level, influencing the adoption of its solutions

Guided by the goal to become the prominent, ultimate, best digital payments company globally, GreenBox POS (NASDAQ: GBOX) is leveraging its experienced, passionate workforce and differentiated, ownable, world-class technology to make people’s lives much easier as well as give them true payment solutions. This was the introductory message by company Chief Marketing Officer (“CMO”) Jacqueline B. Reynolds during an interview with hosts Drew Taylor and Brent Bates in a January 22 episode of The Wild West Crypto Show, the leading source for the latest crypto news, inside information, and exclusive interviews with the most influential personalities in the crypto space (https://ibn.fm/v92e8).

Reynolds joined GreenBox last November bringing decades of experience to her CMO role, where she will shepherd all marketing strategies, including the company’s communications plan and brand positioning. Reynolds has previously led some of the world’s renowned companies, including Coca-Cola (NYSE: KO), McDonald’s (NYSE: MCD), Verizon (NYSE: VZ), Walmart (NYSE: WMT), and other Fortune 500 companies (https://ibn.fm/JJv0S).

Based off of her 10-year tenure at Coca-Cola, a beverage behemoth that has become a digital-first technology company, Reynolds emphasized the need for all businesses to exploit technology to offer consumers a smooth user experience and convenience, as well as make their lives easier. “If you can think of the world’s biggest beverage company as a technology company, all of us need to be in the business of technology. When you are in the business of technology, you need to make it simple and hassle-free. User experience is what everybody is looking at,” Reynolds communicated.

Notably, user experience is part of what GreenBox’s blockchain-based payment solutions are designed to provide. At the same time, the company offers technology that businesses can use to save on transaction costs.

“The small business sector is what runs this country. You’re talking about a group of people that are not only entrepreneurs but also really hard working. So many people put their life savings into these small businesses in the hopes of being successful, and when you think about so much of that going to the credit card companies [in transaction charges], it’s pretty irrational. I would think that it is the most intelligent choice to try to save as many of those pennies as possible and if there’s a solution out there that gives you that raise, take full advantage of it,” Reynolds stated. 

However, Reynolds noted that distrust and the lack of education and understanding on available alternatives such as blockchain-based cost-saving payment and finance management solutions hinder their increased uptake. She explained that while blockchain is a new way to manage finances, there are safe, compliant, and protected ways to accomplish this, and that is what GreenBox is all about.

“What we’re laser-focused on at GreenBox is ensuring that people trust what we offer; I think there’s an amount of distrust, and we know there’s a lot of fraud out there too that people need to be cautious of… For small businesses, it’s up to them to take the initiative to get educated, and it’s up to brands like us to help them in that journey. What we’re trying to do at GreenBox is truly drive the communication on this so that people have a comfort level, just the same as we’ve adopted all kinds of other things. Change is tough, but we’re here to usher people into this current world, which is very beneficial to the public,” Reynolds concluded.

You can watch the full interview on YouTube at https://ibn.fm/RtK1k.

GreenBox is an emerging FinTech company leveraging proprietary blockchain security to build cutting-edge, customized payment solutions for businesses. The company, which is revolutionizing cashless transactions with blockchain, offers a unified, scalable platform for businesses to accept payments, send, settle, convert, and transact.

For more information, visit the company’s website at www.GreenBoxPOS.com

NOTE TO INVESTORS: The latest news and updates relating to GBOX are available in the company’s newsroom at https://ibn.fm/GBOX

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