• FuelPositive’s Board Chair and CEO Ian Clifford participated in The Tactical Leader podcast hosted by Zack A. Knight, a former police and SWAT operator, Army veteran, and entrepreneur
• Mr. Clifford discussed his own journey and how it informed FuelPositive’s business model and environmental goals
• The company’s product, green ammonia, can be an optimal replacement for fossil fuels and a key enabler for the hydrogen economy – effectively changing the way that carbon emissions are reduced

FuelPositive (TSX.V: NHHH) (OTCQB: NHHHF), a Canadian-based, growth-stage company working to provide commercially viable and sustainable, cradle-to-cradle, clean-energy solutions, remains fully committed to environmental preservation and sustainability via its innovative green ammonia product, company Board Chair and CEO Ian Clifford said during a recent interview on The Tactical Leader podcast (https://ibn.fm/cCS9p).

“This is a big world. We’re tiny, but we have a huge influence. This is why we look seriously at the impact of every step of our technology, not just the outcome of the product being carbon-free or non-polluting,” Clifford said during the latest podcast episode of a series featuring industry leaders who discuss their journeys of self-mastery and examine the continuing efforts for the art of pure leadership. The podcast is hosted by former police and SWAT operator, United States Army veteran, and entrepreneur Zack A. Knight.

“Where does the steel come from that builds our systems? Where are the different technologies sourced? Where are the different raw materials from? It’s a real ‘cradle to cradle’ attitude in terms of our impact. Every company, every person needs to really think seriously about that and understand that we all have a profound environmental impact, and it doesn’t take a lot of adjustment, necessarily, to change that impact. We’re passionate about that,” the FuelPositive leader added.

As a company focused on the manufacturing, licensing, partnership, and acquisition of opportunities that build upon a variety of technological advancements to reduce carbon emissions and combat climate change, FuelPositive has developed a proprietary green ammonia product that can serve as a replacement for fossil fuels and as a key enabler for the hydrogen economy, potentially helping the industry overcome major challenges associated with hydrogen manufacturing and distribution. 

The company’s core technology creates a non-polluting chemical for multiple applications and aims to change the climate in the process. Its production system requires significantly less energy to produce than other methods of ammonia production, but with no carbon emissions. FuelPositive’s green ammonia generates 65% more hydrogen than highly compressed hydrogen products, while also providing lower manufacturing costs throughout the entire process, easier storage and minimal transportation requirements because the production units are situated where the green ammonia is used.

During the interview, Clifford also discussed his professional journey up to and including the founding of FuelPositive. “When I was 17 years old, I was a budding photographer and was invited to Yosemite to participate and assist Ansel Adams at the end of his life, which was the start of my life, really. I learned so much, and it really helped me create an environmental vision and a way of looking at the world that was very different,” he said.

Clifford went on to explain how Adams, “probably one of the greatest photographers that ever lived,” as well as “one of the most humble people I’ve ever met,” informed his own personal and professional development. “I was able to really understand what it means to build a strong team of people, a very level team. FuelPositive, for me, is a literal culmination of all of that learning.”

The FuelPositive CEO further talked about the importance of staying humble as a leader and inviting ideas from every level to inspire innovation, drive creativity, and breed success. “If you look down into [FuelPositive’s] values, we talk about things like kindness, accountability, and commitment. We talk about being ego-free,” he said. 

“Building teams with inclusiveness, innovation, resourcefulness, and honesty is really, really important, certainly in FuelPositive. We’re now 12 people. We’re a tiny company in terms of the number of people, but our aspirations are huge. We’ve built this phenomenal team of people as a result of that [commitment to values]. We’re very forward with our mission and our values. We’re really serious about that.”

For more information, visit the company’s website at www.FuelPositive.com.

NOTE TO INVESTORS: The latest news and updates relating to NHHHF are available in the company’s newsroom at https://ibn.fm/NHHHF

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