InvestorWire NewsRoom


Friendable Inc.’s (FDBL) Fan Pass Livestreaming Platform Experiences Exponential Growth in March 2021
April 13, 2021

Friendable Inc.’s (FDBL) Fan Pass Livestreaming Platform Experiences Exponential Growth in March 2021

  • Fan Pass launched in July 2020 as a means of bringing a “virtual stage” to fans and giving artists access to the revenue they need, and has since seen remarkable growth
  • Platform reports higher numbers in artist signups, live events and performances and social media engagement every month
  • April’s Artist Contest is incentivizing new artist streaming, offering $25 to the first 25 artists to schedule their first stream

March 2021 was another record month of growth for mobile technology and marketing company Friendable’s (OTC: FDBL) Fan Pass platform, with an 81% increase in artist sign-ups over February, tallying 575 new artist sign-ups versus 317, respectively. Additionally, the live events and performances streamed by the platform doubled, expressing triple-digit percentage growth (

Social media reach and engagement also increased across the board, with impressions up by 19% and Live Channels rising to 69%. Facebook reach rose to 120%, with engagement up 19%. Instagram followers, reach, and interactions also showed a double-digit percentage increase.

Friendable’s Fan Pass platform launched in July 2020 at the height of the COVID-19 pandemic, providing an online live streaming concert venue for artists and their fans as an alternative to in-person events. “The COVID-19 pandemic has changed the way we communicate at all levels. Especially the virtual stage, which has demonstrated how effective and far-reaching it can be,” Friendable CEO Robert Rositano, Jr. said.

Rositano added that Fan Pass believes this format of engagement is here to stay and will grow into the foreseeable future. “It provides a way for artists at all stages and even local talent to reach audiences far beyond what they could in the past. Fan Pass is well-positioned to assist in the growth of each artist and, in many cases, lead the way to their discovery by millions of fans around the world,” he explained.

Artists on the platform earn revenue from fans’ purchases, including subscriptions, merchandise, tickets for exclusive virtual events, and generally from all of the content views or impressions on their channel. Fan Pass allows artists to track their content views and sales through their dashboard, showing real-time payout and earnings information.

As an added incentive, monthly contests are also organized with prizes or cash rewards for the artists with the greatest number of live event views. The April Artist Contest is already well underway, with artists already filling up the events calendar – including new artists introducing themselves to the online network. Prizes for the month have changed from those offered in previous months:

  • First Place: Streaming Kit ($450 value) or $350 cash
  • Second Place: Merch Collection ($300 value) or $200 cash
  • Third Place: Custom Design ($100 value) or $50 cash

As a bonus to new artists, the first 25 to schedule, promote, and complete their first stream on Fan Pass will win a $25 prize.

Fans who want to subscribe to the platform to watch their favorite artists or discover new ones can subscribe to Fan Pass’s “Virtual Stage” for $3.99 a month or an annual rate of $38.20, saving 20% over paying monthly. A VIP All-Access subscription is available, providing fans with additional content and features, including live performances and online concerts, backstage artist access, livestreamed studio sessions, exclusive behind-the-scenes footage of music video or photoshoots, special interviews with artists, and streams that highlight an artist’s daily life.

The rapid growth of Fan Pass indicates this model is a successful approach to supporting artists and fans in maintaining engagement in an industry heavily affected by the ongoing pandemic, positioning Friendable in a leading role in the livestreaming industry. Even with venues potentially reopening to artists and fans, the livestreaming industry is expected to remain strong. Fan Pass is leveraging this expectation, offering a platform with exclusive content and pay-per-view concerts that are more affordable than in-person events, all while creating an ecosystem that embraces all kinds of fans, catering to the diehard fans and followers to create lasting connections. The app is available on both Android and Apple stores.

For more information, visit the company’s websites at or

NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Recent Articles

Release Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(862) 930-1404

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).