- New research reports that almost half of music fans want virtual concerts to continue
- FDBL’s Fan Pass platform just offered first-ever livestream Halloween concert
- Company’s vision already beginning to redefine artist-fan relationship
Livestreaming concerts are a creative byproduct of the global pandemic, a modern-day solution to the heartbreaking cancellation of live performances and concerts. A new Music 360 report by MRC Data, however, suggests that almost half of music fans want virtual concerts to continue, even after COVID-19 restrictions are eased (https://ibn.fm/CUjyX). That’s music to the ears of Friendable (OTC: FDBL), which just wrapped its first-ever livestreaming Halloween concert, which featured artists S-mack (x2), Mamd, R.T.A and Ball Hog Beats.
“The livestream business has become a necessity since the start of the pandemic,” reported a recent “EDMTunes” article, titled “Half of Music Fans Want Virtual Concerts to Stay” (https://ibn.fm/GgXyI). “Its current prevalent importance has left a positive impact on the industry. This is why virtual concerts are likely to stick around once venues and concert halls resume operations.”
Friendable, a mobile technology and marketing company focused on connecting and engaging users through its proprietary mobile and desktop applications, is banking on that being the case. Earlier this year, the company launched its flagship product, the Fan Pass app. Fan Pass is a livestreaming platform that supports artists at all levels, providing exclusive artist-content channels, livestreaming events, promotional support, fan subscriptions and custom merchandise designs, all of which serve as revenue streams for each artist. The recent Fan Pass Halloween event featured artists who recently approved their artist channels on the Fan Pass platform and now have the ability to schedule, promote and hold virtual events (https://ibn.fm/HbNfF).
“We, along with our friends, family and staff, enjoyed viewing each one of these performances,” said Friendable CEO Robert A. Rositano Jr. “Even more enjoyable was the excitement expressed in discussions centering on all Fan Pass has to offer, and we envision a bright future for the platform and our brand.
“In total, the events generated over 15,933 impressions by approximately 124 users, as well as attracting more than 545 fan interactions with artist content, which continues to show traction and display how our model works,” Rositano continued. “We believe our vision is already beginning to redefine the artist-fan relationship as we push forward to support each artist at every level and work to simultaneously uncover new revenue opportunities for them. Thank you to all our performers, their fans and our shareholders for your support.”
The Halloween event, the first of several holiday-themed livestream events planned for the upcoming season, lasted more than three hours and is available for fans to view via the Fan Pass app or the Fan Pass website using the “Live on Demand” playback feature.
Friendable’s Fan Pass app, artists can offer exclusive content channels to their fans, who simply use their smartphones to gain access to their favorite artists as well as an all-access pass, giving them access to all artists on the platform. Additionally, the Fan Pass team will deploy social broadcasters to capture exclusive VIP experiences, interviews and behind-the-scenes content featuring their favorite artists — all available to fan subscribers for free on a trial basis. Following the trial, subscriptions are billed monthly at $3.99, or about the cost of downloading a couple of songs, providing VIP access at a fraction of the cost of traditional face-to-face meetups.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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