• “Rolling Stone” article outlines key trends that will shape entertainment industry moving forward.
• As consumer behavior changes, digital becomes key to enabling engagement between artists and fans.
• Digital champion Friendable appears ideally positioned as industry transitions to digital technologies.

In a recent “Rolling Stone” article titled “14 Reasons the Entertainment Industry Will Look Different in 2021,” the popular magazine outlines major trends that will shape the entertainment industry in 2021. Given that industry outlook, Friendable (OTC: FDBL) and its innovative Fan Pass platform seem ideally positioned to benefit.

Fourteen entertainment business leaders were interviewed in the article and invited to give their views about how the industry will adapt to the changing times. According to these experts, major trends impacting the new direction for the media and entertainment industry in 2021 and beyond include factors such as the merging of digital and physical worlds, a greater sense of creator control, an increasing need for digital-first solutions and a move toward new forms of interaction (https://ibn.fm/e4jMp).

The COVID-19 pandemic outbreak has disrupted the music sector at an unprecedented level, leading to widespread cancellation of festivals, tours and other live events. Consumer behavior changed practically overnight as people around the world became confined to their homes. The industry was hit hard, although the impact varied across the board. Those who embraced digital technology appear to continue to adapt and engage with fans in these new circumstances.

However, what do the professionals think the future music landscape will look like in 2021 and beyond?

The “Rolling Stone” article underscores the potential that digital technology offers in the entertainment sector as the world moves into the post-pandemic era. Since massive public events will most likely not be part of the entertainment landscape for the foreseeable future, 2021 will bring innovation in merging digital and physical worlds, thus providing and improving the fan experience beyond in-person interaction.

This new environment has allowed artists to develop a direct connection to fans via social media and other online platforms, providing them with opportunities to drive engagement. The music world will likely continue to see a huge shift toward providing artists with enhanced control their content and the experience, as even when live events resume, they will most likely want to retain control.

The article goes on to note that the need for a digital-first strategy is more important than ever. Digital first means leveraging the digital environment to provide a meaningful experience for the users within the online context. As interaction changed due to the pandemic, the role of digital-first solutions kept the world connected. The first forms of this new interaction were seen in 2020, and more changes are in store as the world moves into 2021.

The entertainment world is transforming rapidly, and Friendable’s Fan Pass is keeping up as it offers key features and benefits fit for the new post-COVID era. As a mobile-focused app, Fan Pass is connecting fans with their favorite celebrities and artists, providing unparalleled digital entertainment experiences through its exclusive VIP or Backstage experiences, and offering solutions for engaging fans and artists right from users’ smartphones or other digital devices.

Fan Pass app creates an ecosystem in which qualified artists can invite fans and social followers worldwide to join in chats and live events, offering them opportunities to interact and experience all there is to see of an artist in one single platform. Through the Fan Pass application, Friendable is committed to becoming the premier brand for mobile platforms dedicated to connecting and engaging users beyond today’s limitations.

For more information about Friendable or the Fan Pass platform, visit www.Friendable.com or www.FanPassLive.com.

NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL

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