• Flora Growth’s Vessel brand just got listed on the Ontario Cannabis Store (“OCS”)
• Vessel also launched its direct-to-consumer online store to take control of its customer relationship journey
• Flora, through this expansion, seeks to tap into the growing Canadian cannabis market, which is valued at an estimated CAD 5.9 billion in 2022
• The company has also expanded its operational footprint in Europe and the U.K. in a move that furthers its international growth strategy

Flora Growth (NASDAQ: FLGC) just announced that its Vessel brand just got listed on the Ontario Cannabis Store (“OCS”) in a move that significantly increases the brand’s footprint in the Canadian cannabis marketplace. In addition, Vessel also announced the launch of its Canadian direct-to-consumer online store, www.VesselBrand.ca, to allow the brand to take control of its customer relationship and journey (https://ibn.fm/xirU8).

Vessel brand is a leader in the premium cannabis accessories market, having been acquired by Flora Growth back in November 2021. Known for its go-to-market strategy for direct-to-consumer sales in the United States and international cannabis markets, this brand has achieved year-over-year growth of over 90%. Following the acquisition, Flora set out to invest in expanding its market share both in the U.S. and internationally. Its expansion into Canada marks a significant milestone and the beginning of many more expansions.

“We’re elated about our partnership with the OCS and are looking forward to bringing the full Vessel experience to our loyal customers across Canada,” noted James Choe, the Chief Strategy Officer (“CSO”) at Flora.

The partnership with OCS will see the launch of two novel Vessel products in the luxury battery and dry herb categories. It is a significant move, mainly since OCS is a crown agency solely owned by the Province of Ontario, providing safe, responsible access to legal recreational cannabis and ancillary products for adults 19 years and older.

According to Flora Growth’s management, the Canadian cannabis market is estimated at around CAD 5.9 billion in 2022, with the ancillary category accounting for $350-$475 million. Through its Vessel brand, the company looks to tap into this market and carve out a significant market share with time.

“The market potential, coupled with our expectations around meaningful retail door penetration across the country, signals promising growth in this market,” noted Mr. Choe.

Flora Growth also announced the expansion of its operational footprint in Europe and the United Kingdom. This move to further its international growth strategy will see the London-based offices serving as the new regional headquarters for Flora’s sales force and managing its distribution centers in the U.K. and Netherlands.

“Establishing our roots in the U.K. and E.U. will not only afford us opportunities to increase our distribution and grow market share, but it will generate actionable market insights for our team to continue to innovate and deliver the most compelling experiences we can,” noted Luis Merchan, the President and Chief Executive Officer (“CEO”) of Flora (https://ibn.fm/4AQio).

Flora has further bolstered its strategic positioning in this region by partnering with Hoshi, a fully integrated, European-focused medical cannabis enterprise with strategic assets along the entire value chain. Hoshi will handle the distribution of Flora’s broader product portfolio to 11 countries, including Germany, Portugal, the U.K., Italy, the Czech Republic, Poland, the Netherlands, Switzerland, Macedonia, Denmark, and Malta.

“The latest global expansion highlights our commitment to driving exponential growth and scale,” noted Mr. Merchan.

For more information, visit the company’s website at www.FloraGrowth.com.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://ibn.fm/FLGC

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