• Many renowned luxury brands – fashion houses and watchmakers – honor their equestrian roots and the strong relationship with horses, from Rolex and Longines to Burberry, Gucci, Hermès, and Ralph Lauren
• The companies, which have successfully remained in operation for decades and continue to be influenced by equestrian elements, underscore the proven potential of the luxury equestrian market to build large-scale luxury players
• Beyond an equestrian influence, leading fashion houses emphasize and embody quality, unmatched craftsmanship, and innovation, qualities that ECGI Holdings and its subsidiary Pacific Saddlery have adopted
• A diversified holding company, ECGI Holdings intends to cater to the growing demand for high-quality equestrian apparel through its new collection under the Allon brand, building to broader luxury sectors

In 1901, the then-45-year-old Burberry, now a renowned British luxury fashion house, ran a public competition seeking a winning entry that would become the new logo for the company. The winning entry was the equestrian knight design (“EKD”), a testimony to the company’s relationship with its communities. The EKD depicted an armor-clad knight riding a horse while wielding on one hand a shield emblazoned “B” and on the other, a banner that reads ‘Prorsum’ (Latin for ‘Forward’) (https://ibn.fm/ogj1n).

Since then, the EKD symbol underwent several transformations, with Burberry recently reviving it under the auspices of Daniel Lee, its new creative director, as part of the company’s rebranding efforts. Burberry’s equestrian-inspired logo is one of a few prominent logos that feature a horse and its rider – the others being Hermès and Ralph Lauren.

Founded in 1837 as an artisanal atelier, Hermès (OTC: HESAF) initially made harnesses before expanding its products to include saddles. Today, the company is multifaceted, producing and selling a wide range of luxury goods, apparel, equestrian accessories, and more. Even so, the company has remained true to its roots, retaining its logo depicting a man standing before a carriage-pulling horse (https://ibn.fm/oT69S).

For its part, Ralph Lauren (NYSE: RL) has used its now iconic logo, which depicts a Polo player riding a horse, since the 1970s. The logo tells a larger but perhaps obvious story: equestrianism has been one of the company’s foremost influences. The influence, according to Ralph Lauren, started during the early life of its founder and now permeates to the products the company designs, produces, and sells (https://ibn.fm/DEWju).

For other luxury brands, however, the equestrian influence is not captured in their respective logos but in their products. These include Gucci, which is now part of Kering Group (OTC: PPRUF), and luxury watchmakers Longines, a part of The Swatch Group AG (OTC: SWGAF), and Rolex. Emblematic of their love for equestrianism, the latter two have long partnered with organizers of equine sports competitions around the world to ensure accuracy in sports timekeeping.

The long-standing equestrian histories of these luxury fashion houses and watchmakers point to the lucrativeness of their strong relationships with horses. It is this success, which transcends decades and centuries, that captured the attention and interest of ECGI Holdings (OTC: ECGI), a diversified holding company with a portfolio encompassing viticulture and luxury fashion.

This interest is supported by market research by analysts at Global Market Insights, who forecast that the global equestrian apparel market will reach $9.7 billion by 2032 from $6.5 billion in 2023, representing a 4% CAGR (https://ibn.fm/OmNeU). They also predict that the global equestrian equipment and tack market, valued at $11 billion in 2023, will grow at a 4.3% CAGR to $17 billion in 2032 (https://ibn.fm/1Jj10). Combined, the global equestrian market is expected to be valued at $23.5 billion in 2032 from $17.5 billion in 2023.

To tap into this expected growth while simultaneously acquiescing to its new-found interest, ECGI Holdings strategically invested in Pacific Saddlery Inc., a company that manufactures and sells luxury equestrian tack, apparel, and accessories. The investment is captured in a binding Letter of Intent (“LOI”) announced in June 2024 (https://ibn.fm/bCZvg).

Together, ECGI Holdings and Pacific Saddlery have launched a ready-to-wear equestrian apparel collection under the Allon brand. This collection is intended to cater to the growing demand for high-quality equestrian apparel, aligning with ECGI Holding’s strategy to expand its presence into the luxury equestrian sector (https://ibn.fm/Htnls).

With luxury houses continuously demonstrating that the key to longevity and success, besides the relationship with equestrianism, is innovation, unmatched craftsmanship, and quality, ECGI Holdings and Pacific Saddlery are committed to walking down this proven path, all while cherishing and honoring the influence of horses on fashion.

For more information, visit the company’s website at www.ECGIHoldings.com.

NOTE TO INVESTORS: The latest news and updates relating to ECGI are available in the company’s newsroom at https://ibn.fm/ECGI

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