- Eat Well Group wholly-owned subsidiary Sapientia has launched its better-for-you plant-based twists, created by Sapientia’s Founder and President and Twisted Cheetos creator, Dr. Eugenio Bortone
- The launch comes only six months after Eat Well Group acquired Sapientia
- The company’s majority-owned subsidiary Amara is also excelling, reaching number one on Amazon’s new release list for its toddler line
- Amara has partnered with Pharmapacks, a leading e-commerce distributor of health, beauty, and wellness brands to popular retail online marketplaces, to help facilitate growth and acquire “new to brand” customers
Eat Well Investment Group (CSE: EWG) (OTC: EWGFF), a publicly-traded vertically integrated plant-based food company that combines agribusiness, foodtech, and CPG for innovative, delicious, and better-for-you foods to be supplied worldwide, recently made an important announcement regarding its wholly-owned subsidiary Sapientia Technologies, LLC. The announcement revolves around Sapientia’s launch of its better-for-you plant-based twists to 350 Federated Co-operatives Limited Ltd. Stores – under the COOP Pure Brand. President Dr. Eugenio Bortone, the founder of Sapientia and inventor of “Twisted Cheetos,” created these plant-based snack twists (https://ibn.fm/VnMJh). The company is projecting $60,000,000 in revenue for 2021 and approximately $100,000,000 for 2022.
The launch provides Eat Well Group with an additional revenue channel for 2022, as the company plans to scale other product offerings. “Our investment in Sapientia is disrupting the multi-billion-dollar snack food market by providing taste and nutrition without compromise,” Eat Well Group President Marc Aneed stated. “These plant-based twisted curls deliver the same delicious flavor, crunch, and texture as leading snack food brands while providing 3-4x more protein, 4-5x more fiber with less fat and calories. Dr. Eugenio Bortone and his team at Sapientia have created a product that you would eat and enjoy, even if you didn’t know it was better for you.”
The Head of Store Brands for Federated Co-operatives Limited, Sav Bellissimo, also commented on the launch, saying that the coop was very excited to partner with Eat Well Group to introduce such a breakthrough plant-based snack item under the COOP Pure Brand. “There is nothing in the category that has this much protein and fiber and still tastes like a regular salty snack and made locally here in Western Canada,” Bellissimo added.
The launch of Sapientia’s proprietary product, formulations, and intellectual property comes only six months after Eat Well Group’s acquisition of the subsidiary. Sapientia created these plant-based twists for consumers who want healthier snack foods offering high proteins and other nutritional values. These snacks are baked, not fried – offering approximately 30% fewer calories and higher nutritional values than their corn-based competitors.
In another announcement, Eat Well Group shared that its majority-owned subsidiary Amara Organic Foods is one of America’s fastest-growing baby food brands. The subsidiary has grown its revenue five times since January 2021 and has been named the number one new release on Amazon for its toddler line. “More and more consumers are searching for healthier alternatives to legacy baby and food brands, and the traction Amara’s dedicated store on Amazon has shown so quickly after launching it, affirms that,” Mr. Aneed commented (https://ibn.fm/FuSXO).
As an early investor in Amara, Pharmapacks will be a key contributor to the subsidiary’s growth across Amazon and other industry-leading e-commerce sites. Pharmapacks is one of the largest e-commerce distributors of health, beauty, and wellness brands to popular retail online marketplaces. Over the next 12 to 18 months, Amara is going to focus on bringing “new to brand” consumers to the platform while continuing to improve and optimize its site.
For more information, visit the company’s website at www.EatWellGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to EWGFF are available in the company’s newsroom at https://ibn.fm/EWGFF
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