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Eat Well Investment Group Inc. (CSE: EWG) (OTC: EWGFF) Expands Distribution of Baby Food Brand as Global Food Security Concerns Persist
June 6, 2022

Eat Well Investment Group Inc. (CSE: EWG) (OTC: EWGFF) Expands Distribution of Baby Food Brand as Global Food Security Concerns Persist

  • Plant-based foods investment company Eat Well Investment Group Inc. has subsidiaries focused on organic baby foods, pea-based proteins and healthy snacks
  • Eat Well’s baby food company, Amara Organic Foods, recently announced that it has added supermarket giant Kroger’s eCommerce platforms to existing distribution outlets such as Walmart, Amazon and H-E-B 
  • Kroger supplies over 2,750 grocery stores throughout the U.S. and has the largest supermarket chain annual sales revenue in the country 
  • Eat Well also recently announced that it has hired brokerage firm Independent Trading Group (“ITG”) to help the company increase its stock liquidity and expand its reach to potential investors

Plant-based foods investment company Eat Well Investment Group (CSE: EWG) (OTC: EWGFF) is gaining an increasing level of exposure for its portfolio of protein alternative and natural baby food brands thanks to distribution agreements with companies such as Walmart, Whole Foods, Sprouts Farmer’s Market, Loblaws, Amazon and HEB Grocery Company (H-E-B). 

Eat Well added another market-targeted arrow to its quiver this month with its recent announcement that investee baby food brand Amara Organic Foods is now available on the eCommerce platforms for The Kroger Co. (NYSE: KR) — Kroger.com and Vitacost.com. 

“Increased distribution through eCommerce channels continues to be a strategic focus of Amara to drive both topline revenue and to maximize margins that come from a DTC environment,” Amara CEO Jessica Sturzenegger stated in the news release announcing the new outlet for the baby food brand (https://ibn.fm/8be0S).

The Kroger agreement is a welcome addition to Amara’s omnichannel sales distribution strategy. Kroger has the largest supermarket chain sales revenue in the United States, supplying over 2,750 grocery stores, and is the third-largest general retailer behind Walmart and Amazon (https://ibn.fm/Y3tyv).

Last year, Amara reported 533 percent revenue growth and Amazon recognized its success as a top new release (https://ibn.fm/5biTA). That success helped drive Canada-based Eat Well’s revenue growth, which rose to nearly $60 million forecasted (Canadian) by year’s end, and Eat Well expects to boost that to between $90 million and $110 million by the end of this year (https://ibn.fm/ButWF).

The company’s portfolio also includes plant-based ingredients processor Belle Pulses and plant-based food creator Sapientia as subsidiaries. 

Eat Well announced May 12 that it has hired brokerage firm Independent Trading Group (“ITG”) for market-making services under the rules governed by the Canadian Securities Exchange (“CSE”) to help the company further expand liquidity and its outreach to potential investors. 

Eat Well debuted on the CSE under its current name and ticker Sept. 2, and then added an OTC listing in the United States.

ITG will “trade shares of the company on the CSE and all other trading venues with the objective of maintaining a reasonable market and improving the liquidity of the company’s common shares,” according to the Eat Well’s statement (https://ibn.fm/CGsfq).

Sapientia launched its first official product in Western Canada last December — a plant-based snack created by company founder and President Eugenio Bortone, who invented Twisted Cheetos. 

Belle Pulses is undergoing production facility expansion in response to the food security concerns arising from the war in Ukraine. The company produced about 90,000 metric tons of pea protein last year and expects to produce nearly 100,000 metric tons annually in the near future. The company will add an additional 15,000 metric tons of annual production through its United States facility. 

For more information, visit the company’s website at www.EatWellGroup.com.

NOTE TO INVESTORS: The latest news and updates relating to EWGFF are available in the company’s newsroom at https://ibn.fm/EWGFF

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