• The partnership will leverage D-Wave’s Leap(TM) quantum cloud service coupled with IPG’s data assets
• IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients in the retail industry
• Leap provides access to the Advantage quantum computing system and quantum hybrid solvers, enabling users to tackle complex problems of up to 1 million variables and 100,000 constraints

D-Wave Quantum (NYSE: QBTS), a leader in quantum computing systems, software, and services focused on delivering customer value via practical quantum computing solutions, recently announced a partnership with one of the world’s leading global advertising and marketing services companies, Interpublic Group (NYSE: IPG). Through the partnership, D-Wave and IPG will work together on quantum computing applications that fuel innovation in marketing investments and strategies (https://ibn.fm/fYyy3).

As part of their collaboration, D-Wave and IPG will use D-Wave’s quantum computers and hybrid solvers through the Leap cloud service, coupled with IPG’s data assets, creating quantum applications designed to build high-value audiences for marketers in various settings. IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in the retail industry.

D-Wave’s Leap quantum cloud service delivers immediate, real-time access to the company’s Advantage(TM) quantum computers and quantum hybrid solver service – allowing for enterprise-class performance and scalability (https://ibn.fm/waofR). Through a seamless and secure cloud-based connection, Leap users can easily start solving complex problems of up to 1 million variables and 100,000 constraints. By eliminating the need to wait hours, days, or even weeks for useful answers to industry problems, D-Wave is helping businesses accelerate solutions to their most challenging problems now.

D-Wave CEO Dr. Alan Baratz explained that consumers encounter brand messages daily, and breaking through to reach the right customer at the right time remains a difficult challenge for businesses, given the vast number of existing variables. “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands,” Dr. Baratz added.

D-Wave has a portfolio of commercial clients, including blue-chip industry leaders like Volkswagen, Mastercard, Deloitte, ArcelorMittal, Siemens Healthineers, Unisys, Accenture, BBVA, NEC Corporation, Pattison Food Group Ltd., DENSO, and Lockheed Martin. During the first quarter of 2023, D-Wave signed several new and expanded existing customer engagements with Forbes 2000 companies and industry leaders, including IPG, Unisys US, POLARISqb, and Quantum Algorithms Institute.

IPG is an S&P 500 company, home to some of the world’s best-known and most innovative communication specialists. IPG brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediabrands, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick, and more.

“At IPG, we understand that every customer is unique, with very personal passions, behaviors, and motivations,” said Philippe Krakowsky, CEO of IPG. “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients at scale.”

For more information, visit the company’s website at www.DWaveQuantum.com.

NOTE TO INVESTORS: The latest news and updates relating to QBTS are available in the company’s newsroom at https://ibn.fm/QBTS

Forward-Looking Statements

This article contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which statements are based on beliefs and assumptions and on information currently available. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. These statements involve risks, uncertainties, and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements. We caution you that these statements are based on a combination of facts and factors currently known by us and our projections of the future, which are subject to a number of risks. Forward-looking statements in this article include, but are not limited to, statements regarding the potential results of the collaboration between IPG and D-Wave. We cannot assure you that the forward-looking statements in this article will prove to be accurate. These forward-looking statements are subject to a number of risks and uncertainties, including, among others, various factors beyond management’s control, including general economic conditions and other risks, our ability to expand our customer base and the customer adoption of our solutions, and the uncertainties and factors set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in D-Wave’s Annual Report on Form 10-K for its fiscal year ended December 31, 2022, as well as factors associated with companies, such as D-Wave, that are engaged in the business of quantum computing, including anticipated trends, growth rates, and challenges in those businesses and in the markets in which they operate; the outcome of any legal proceedings that may be instituted against us; risks related to the performance of our business and the timing of expected business or financial milestones; unanticipated technological or project development challenges, including with respect to the cost and or timing thereof; the performance of the our products; the effects of competition on our business; the risk that we will need to raise additional capital to execute our business plan, which may not be available on acceptable terms or at all; the risk that we may never achieve or sustain profitability; the risk that we are unable to secure or protect our intellectual property; volatility in the price of our securities; and the risk that our securities will not maintain the listing on the NYSE. Furthermore, if the forward-looking statements contained in this article prove to be inaccurate, the inaccuracy may be material. In addition, you are cautioned that past performance may not be indicative of future results. In light of the significant uncertainties in these forward-looking statements, you should not place undue reliance on these statements in making an investment decision or regard these statements as a representation or warranty by any person we will achieve our objectives and plans in any specified time frame, or at all. The forward-looking statements in this article represent our views as of the date of this article. We anticipate that subsequent events and developments will cause our views to change. However, while we may elect to update these forward-looking statements at some point in the future, we have no current intention of doing so except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this article.

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