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Coyuchi Inc. Textiles Deliver Colors That Give Their Bed and Bath Lineup a Natural Home Feel and Intense Consumer Appeal, One of Several Factors Driving the Company’s Success
February 28, 2023

Coyuchi Inc. Textiles Deliver Colors That Give Their Bed and Bath Lineup a Natural Home Feel and Intense Consumer Appeal, One of Several Factors Driving the Company’s Success

  • Bed and bath lifestyle brand Coyuchi Inc. delivers comfortable and renowned luxury textile all-organic products that are renowned for their look, feel, and luxury appeal
  • The company’s sustainable living standard includes a traceable supply chain and a 2nd Home Take Back(TM) platform that gives new life to returned items
  • An important element of Coyuchi’s popularity is the company’s sense and incorporation of color trends, providing products with dye-free hues that evince a range of moods and create the ultimate in natural appeal
  • The company’s color choices and design details are inspired by Coyuchi’s connection to the relaxed lifestyle of the northern California coastline

Ever since Sir Isaac Newton established the first color wheel and defined the relationship of light to the spectrum’s color divisions over 350 years ago (, the hues revealed by prisms have been subjected to study by the scientific community.

In the modern era, architects, clothiers as well as bed and bath fashion retailers, utilize developments in the science of color to guide their work and its influence on human emotion. Luxury bed, bath and apparel organic product innovator Coyuchi displays a clear interest in color trends with products designed alternately to warm or cool their use space.

Coyuchi’s earth-sustaining, comfortable products range from pajama pants to pillow cases and shower curtains, each item created with 100 percent organic cotton fibers. As an example, the company’s bed linens come in cool colors designed to provide restorative therapeutic qualities, warm colors designed to provide a sunny taste of modernity, coastal greens that reflective simple, natural elements and the company’s namesake cotton brand that offers a dye-free taste of materials at their most basic.

“Our design inspiration is the northern California coast – the colors, the design details and the attention to how every product feels. I grew up on the California coast and there’s a relaxed lifestyle that we’d like everyone to feel; that’s what we’re creating for our customers, the relaxed feel of life by the coast,” CEO Eileen Mockus stated (

The company’s name, Coyuchi, is derived from the Aztec language Nahuatl and refers to the color of coyote fur — a dusty, bleached brown that is also that basic color of organic cotton (

Scientific research into the psychology of people’s moods has shown that certain colors can evoke specific feelings. The different extremes of the light spectrum have been associated with physiological changes, including increased blood pressure, increased metabolism, and eyestrain.

A recent study found people connect blues and whites with relief, while orange and yellow hues evoke joy and greens give rise to feelings of contentment, for example ( White-colored pills are associated with greater pain relief, while red pills are associated with stimulant properties. And black-uniformed players are more likely to receive penalties in competitive sporting events. Even colors in the same warm or cool families can spark different reactions, depending on the shade (

Whatever the color, Coyuchi’s products provide environmentally conscious homes with home textiles that are soft and luxurious and built to last, and colors that display both a sensitivity and respect for nature. The company’s focus on earth stewardship comes with a traceable supply chain, and Coyuchi’s “circular initiative” was responsible for establishing the company’s 2nd Home Take Back(TM) platform in which linens returned to Coyuchi are cleaned by partners at the Renewal Workshop, checked for flaws and repaired if necessary to be as good as new for the 2nd Home program lineup.

If the material is too damaged to be used again, it is “aggregated” for recycling, according to the company.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at

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