- Coyuchi is currently accepting investments under its Regulation A+ offering and is approaching the $1 million milestone
- KingsCrowd has published a review on Coyuchi, highlighting the company’s strengths and future industry challenges to be met
- The report discusses how few individuals are better suited to run a sustainable company than CEO Eileen Mockus, given her background in working in the sustainable fabrics industry
- Research shows that more consumers are drawn to products that offer sustainability, and will pay more for those products over name brands
Coyuchi, an organic luxury bed, bath, and apparel company setting the gold standard for sustainably produced luxury home goods, is pleased to announce that KingsCrowd, an investor analyst news publication for startup investing, has published a review on the company. The report focuses on Coyuchi’s strengths and the journey necessary for the company to reach unicorn status to provide decent returns to its investors under its Regulation A+ offering.
In the KingsCrowd report, titled Coyuchi Is Sewing Sustainability Into Home Goods; author Francis Vu points out that consumers across the board are trying to shop and live more sustainably – and since inception, Coyuchi has made sustainability a core value in its company. Vu mentions that few individuals are better suited to run a company like Coyuchi than the company’s CEO, Eileen Mockus. Eileen began her career in fabric development at Patagonia, one of the few companies focused on creating sustainable consumer products. She currently sits on the board of the Sustainable Cotton Project and Accelerating Circularity.
Coyuchi consumers can return used goods through the company’s “2nd Home Take Back” program, which recycles and renews used Coyuchi linens and cleans, mends, and resells refurbished products. These products are sold for 35% to 40% of the original retail price – any products that cannot be renewed are then recycled and used in the company’s cotton blanket product. The Coyuchi cotton blanket is the company’s first fully circular product that uses 52% recycled Coyuchi cotton and 48% new material.
Visible growth over the company’s 30-year history is attributed to its simple yet effective approach – producing high-quality, sustainable products using strong branding strategies. Since Eileen took over the company, Coyuchi has seen an annual growth rate of 42%, which will help as it pursues expansion into brick-and-mortar business avenues in the future. Vu’s review of the company presents mixed feelings as Coyuchi moves forward, not only with expansion efforts but as it takes on new investors through its Regulation A+ offering.
Retailers find that more consumers are looking for sustainable products, yet very few retailers answer this call. Across all generations, consumers are willing to pay more for sustainable products over brand names. As Gen Z’s consumer influence continues to grow, the necessity for more sustainable product selections grows along with it. This trend will only continue to increase as the younger Gen Z members enter adulthood, outnumbering Gen X and Baby Boomer populations. By 2030, Gen Z will represent 27% of the world’s income, surpassing Millennials by 2031 (https://ibn.fm/rkHbf).
KingsCrowd aggregates, analyzes, and rates mission-driven startups raising on the online private markets so that you can invest like a venture capitalist. It provides trusted insights, analytics, and ratings to help you navigate the fragmented market of startup investing and vet the best deals worth adding to your investment portfolio.
The full report is available now and can be viewed online with registration and a viewer upgrade (https://ibn.fm/w8TEQ). Also, see link to free upgrade trial: https://ibn.fm/9vdnC
For more information, visit the company’s website at www.Coyuchi.com.
NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://ibn.fm/COYU
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