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Coyuchi Inc. Recently-Opened Palo Alto Store Helps Bring To Life The Coyuchi Luxury Experience
April 13, 2023

Coyuchi Inc. Recently-Opened Palo Alto Store Helps Bring To Life The Coyuchi Luxury Experience

  • Marcus Chung, the brand’s first COO, who is leading the company’s growth strategy, played an integral role in the opening of the Palo Alto store
  • Coyuchi is pushing the organic textile market forward through its circular business model, the creation of The Coyuchi Climate Council, and the foundation of C4: The California Cotton & Climate Coalition
  • Regulation A+ funding is being used to expand Coyuchi’s enterprise value through expanded marketing, product category expansion, and its physical store presence that brings a direct-to-consumer experience to life, along with B2B strategic partnerships with wholesalers and online marketplaces

Coyuchi, the gold standard in sustainable luxury home goods, allows customers the opportunity to feel the quality and comfort of Coyuchi’s 100% organic cotton product line through its recently opened brick-and-mortar retail location in the Town & Country Village in Palo Alto, California. The store features an immersive “at home” retail experience to help customers envision what their home could be with the sustainable and eco-friendly products in the Coyuchi catalog.

Shoppers have access to the advice of Coyuchi’s esteemed Natural Home Advisors staffing the store, coastal design inspiration including a bountiful display of swatches, and a large interactive touchscreen to review all possible color and textile options.

Coyuchi’s Palo Alto location brings life to the entire Coyuchi experience, turning online customers into brand loyalists. Physical stores allow are important to allow shoppers to actually feel and experience the difference in the company’s luxury quality products first-hand.

“With the addition of our Palo Alto store, Coyuchi aims to give customers something they can only get in-person: the opportunity to feel the difference in quality in their own hands. This new location is more than a store to us, we see this space as an opportunity to bring the brand to life,” said CEO and President Eileen Mockus ( “We invite Palo Alto customers to make themselves at home, interact with each of our products, feel the difference in each of them, and ultimately curate a home that is unique and special to them.”

Marcus Chung, hired as the brand’s first Chief Operating Officer in May, is leading Coyuchi’s growth strategy. Chung was instrumental in bringing the Palo Alto store to life. In addition to providing customers with first-hand product experience, the Palo Alto store is a step toward fostering Coyuchi’s growing community – providing space to bring together industry leaders and partners, educating customers and the Palo Alto community, and raising awareness for the brand’s mission of sustainability.

Coyuchi continues to push the organic textile market forward through a circular business model that contributes to fighting against climate change with its take back and recycling program. The company is also a founding member of the C4: The California Cotton & Climate Coalition, which includes innovative, sustainable fashion, apparel, and personal care brands like MATE the Label, Outerknown, Reformation, and Trace. C4 creates a structure for investing in regionally grown, Climate Beneficial(TM) cotton and directly supports the livelihoods of the farmers that grow it. Coyuchi is the only home industry brand involved in the project.

In addition to C4, Coyuchi introduced a cross-disciplinary council with a goal of Net Zero Emissions by 2025 and Net Positive Emissions by 2030, named the Coyuchi Climate Council. The Coyuchi Climate Council brings together influential minds across fashion, regenerative farming, and sustainability who have the knowledge and experience necessary to achieve climate change.

Coyuchi is currently accepting investment as part of a Regulation A+ offering. This investment opportunity is being managed by Manhattan Street Capital ( This round of funding will be used to increase Coyuchi’s enterprise value through expanded marketing, product category expansion, continued physical presence that brings a direct-to-consumer experience to life, and B2B strategic partnerships with wholesalers and online marketplaces.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at

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