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Coyuchi Inc. Is Advancing the Organic Textiles Market Through Transparency and Circular Design
February 2, 2023

Coyuchi Inc. Is Advancing the Organic Textiles Market Through Transparency and Circular Design

  • For over 30 years, Coyuchi has provided sustainable luxury home goods made from 100% organic cotton materials
  • Coyuchi is a founding member of the California Cotton & Climate Coalition, using cotton grown on farms that have transitioned to Climate Beneficial practices which are believed to help increase resilience to drought, counter erosion, and benefit the climate
  • The company’s future plans include expanding its catalog to include more sustainable products that cater to environmentally-conscious consumers

For three decades, Coyuchi, the gold standard in sustainable luxury home goods, has been driven by four foundational pillars – protecting the planet, innovating circular design, sustainable living, and community enrichment. Coyuchi’s line of products includes luxury organic bedding, sheets, towels, apparel, and other home goods, which are produced using 100% organic cotton materials. With a seasoned leadership team, a robust e-commerce shopping experience, and a healthy customer base, Coyuchi is preparing to enter a new phase of growth as the world awakens to sustainability at scale.

The global organic cotton market was valued at $518.7 million in 2020. By 2028, this market is expected to reach $6.7 billion, growing at a CAGR of 40%. The market for organic cotton is driven by growing concerns over sustainability and pollution worldwide. Customers motivated by sustainability are willing to pay more for products that meet their objectives (https://ibn.fm/U0w3U).

In an interview, Marcus Chung, Chief Operating Officer of Coyuchi, discussed transparency being a key component of Coyuchi’s business structure. After working with supply chains at many companies, Chung discussed how Coyuchi’s transparency is unique – built into its supply chain – including tracing fibers all the way back to organic farm groups, which is important when developing new products (https://ibn.fm/hWlS1).

Coyuchi also focuses on circularity, which is an important component of the company’s commitment to sustainability. The company was the first home textiles brand to launch a resale business in 2017 through its second Home Renewed line, initially offered exclusively through a pilot at its Point Reyes Station location. Coyuchi’s Full Circle Blanket uses post-consumer waste, which is recycled into new cotton yarns for the product. Since late 2020, the Home Renewed line has been available online through its online store, www.Renewed.Coyuchi.com.

Coyuchi is a founding member of the California Cotton & Climate Coalition and is excited about their Climate Beneficial cotton collection, which is made from cotton grown on farms that have transitioned to Climate Beneficial practices. The company believes that this method of farming is important to combatting climate change and has the potential to sequester carbon from the atmosphere and regenerate the health of the soil – which can help increase resilience to drought, counter erosion, and benefit the climate. Through the initiative, Coyuchi is bringing to market a collection using fibers from the first harvest.

In the future, Coyuchi plans to add new markets and products to its consumer offering. “Our customer is asking Coyuchi to help curate an assortment of natural and sustainable items for their whole home,” Chung explained. “We’re looking at solutions like natural laundry detergents that will complement products like our wool dryer balls – useful products that help extend the life of their home textiles that customers have come to count on us.”

Coyuchi continues pushing the organic textile market forward through its circular initiatives and supporting cross-industry sustainability. The company is differentiating itself through an omnichannel and circular business model, which has proven to be a clear draw for customers. Coyuchi’s early adoption of e-commerce sales and marketing approach has resulted in a significant portion (80%) of sales coming directly from the Coyuchi website. Coyuchi’s strengths are changing the landscape of how consumers obtain the sustainable products they are seeking.

For more information, visit the company’s website at www.Coyuchi.com.

NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://ibn.fm/COYU

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