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Consumer Shift from Alcohol to Cannabis-Infused Beverages Looks to Benefit BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC)
August 10, 2021

Consumer Shift from Alcohol to Cannabis-Infused Beverages Looks to Benefit BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC)

  • Research shows one in three cannabis users drink less alcohol when compared to before legalization, 84% feel cannabis is safer, nearly half (47%) prefer cannabis over alcohol
  • BevCanna specializes in the production of in-house and white-label cannabis-infused beverages using Canadian premium alkaline spring water
  • BevCanna’s HACCP-certified, 40,000 square foot manufacturing facility operating by GMP standards, current capacity at 210 million bottles per annum
  • Extensive retail network spans 3,000+ points of distribution throughout North America

Cannabis-infused beverages are increasing in popularity as the drink of choice for consumers in social settings — a trend that some analysts believe threatens the alcoholic beverage industry (https://ibn.fm/wS24C). BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), a diversified health & wellness beverage and natural products company, is positioned to take a sizeable share of the growing market through its focus on quality ingredients, iconic branding, and a retail strategy that leverages over 3,000 points of distribution across North America.

Cannabis-infused beverages have rapidly grown in popularity, likely due to their water-soluble nature that allows cannabinoids to absorb quickly into the bloodstream and produce euphoric effects. According to a research report by ICR Strategic Communications and Spectacle, the general use of cannabis and cannabis-infused products has resulted in decreased alcohol use among surveyed participants. According to the research, one in three users report drinking less alcohol than before cannabis legalization, 84% of respondents feel that cannabis is safer than alcohol, and that nearly half (47%) prefer the effects of cannabis over alcohol (https://ibn.fm/ZxIbp).

“With market reports and surveys showing that more consumers are seeking alternatives to alcoholic beverages for health and wellness reasons, the rapidly evolving cannabis beverage category is a real game changer,” said Ben Larson, founding board member of the Cannabis Beverage Association (https://ibn.fm/a2HX2). “These drinks can be stimulating, and thanks to cutting-edge technology, taste great and have a quick onset time with precise dosage so one can predict and control the desired effect, similar to knowing how you’ll feel after one glass of wine or beer.”

Larson is also the CEO of Vertosa, a preferred cannabis emulsion partner of BevCanna. Vertosa will be the emulsion in BevCanna’s Keef beverages, which it plans to launch across Canada (https://ibn.fm/xTsVY).

BevCanna specializes in the production of both in-house and white-label cannabis-infused beverages using premium alkaline spring water bottled at the company’s facility in British Columbia, Canada. With a current capacity of 210 million bottles per annum, the company’s 40,000 square foot beverage and supplement manufacturing facility is HACCP-certified and built to GMP standards with pre-approval by the Agricultural Land Commission to expand the facility to 170,000 square feet. 

BevCanna’s vision is to be a global leader in health and wellness. The company’s extensive retail network spans 3,000+ points of distribution throughout North America and includes its market-leading TRACE alkaline and mineralized water brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with Keef Brands – the #1 cannabis beverage company in the United States.

For more information on BevCanna, visit the company’s website at www.BevCanna.com.

NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://ibn.fm/BVNNF

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