• Brera Holdings has signed a letter of intent to introduce PLAY LEAP, a gamified fan engagement platform, to its portfolio clubs.
• The pilot is planned to launch with Italian Serie B club Juve Stabia after the 2024/25 season.
• PLAY LEAP offers a Software-as-a-Service model with monetization tied to fan engagement.
• The platform targets younger, mobile-native fans, with interactive challenges and content sharing.
• Brera plans to roll out the platform across its growing network of sports clubs.

Brera Holdings (NASDAQ: BREA), a global sports investment group, announced the signing of a letter of intent to introduce the digital engagement platform PLAY LEAP to its portfolio of clubs, beginning with Italian Serie B side Juve Stabia. The initiative is part of a wider strategy to generate new digital revenue streams and broaden fan interaction and engagement.

The partnership, detailed in a recent press release, involves a collaboration with Israeli sports-tech innovator Leap Sport Digital Ltd., the developer of PLAY LEAP (https://ibn.fm/trA10). The platform is designed to enhance fan involvement through gamified experiences and challenges and eventually convert that engagement into monetizable opportunities for clubs.

Brera intends to pilot PLAY LEAP with Juve Stabia after the conclusion of the 2024/25 season. The platform allows fans to participate in daily tasks, create and vote on user-generated content, and win club-branded prizes, all via a mobile-first interface tailored to younger audiences. The company plans to expand the rollout to other clubs in its international portfolio if the pilot proves successful.

“This model blends engagement with monetization,” said Daniel McClory, Executive Chairman of Brera Holdings. “PLAY LEAP will allow us to create scalable, recurring digital revenue while delivering a dynamic experience that attracts the next generation of fans. Juve Stabia is just the beginning—we intend to activate this across multiple markets.”

PLAY LEAP is structured as a Software-as-a-Service (“SaaS”) product, with its cost model based on actual usage. Clubs pay based on the number of actively engaged fans, aligning spending with digital audience growth. This model also includes in-app sponsorship opportunities, where brands can sponsor challenges or reward placements, creating new advertising inventory within the digital fan space.

For Brera, the platform adds a new layer to its multi-club investment strategy. The company focuses on acquiring and managing emerging football and sports teams, aiming to improve their market value through innovation, social impact, and performance. By leveraging PLAY LEAP, Brera is exploring how digital infrastructure can increase both fan lifetime value and club revenue potential.

Leap Sport Digital CEO Dani Avidor said the platform was designed to help clubs like Juve Stabia expand digital communities and convert passive fans into active participants. “Our vision is to empower clubs to monetize their digital communities beyond the stadium,” he said. “Together with Brera Holdings, we aim to redefine the future of sports fandom-one fan-inspired challenge at a time.”

Key monetization tools offered by PLAY LEAP include real-time analytics that allow clubs to track fan behavior and demographics. This data can then be used to refine marketing strategies or enhance sponsorship appeal. The platform’s design, which emphasizes creativity and peer interaction, is also aimed at younger fan cohorts, including Gen Z and Gen Alpha, groups known for valuing digital-native experiences. In an increasingly global and digital sports environment, tools like PLAY LEAP offer a route to revenue that doesn’t rely solely on ticket sales, broadcast rights, or traditional sponsorship.

For more information, visit the company’s website at www.BreraHoldings.com.

NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://ibn.fm/BREA

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