- Recent agreements have been strategic steps taken by BEV to position itself in growing U.S. market
- Agreements involve key manufacturing, distribution, fulfillment partners
- TRACE products feature the company’s alkaline, plant-based mineral beverages and nutraceuticals
Committed to creating a powerful ecosystem focused on developing and manufacturing alkaline, plant-based, and cannabinoid beverages and supplements, BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) has announced a number of agreements recently. Each agreement has been part of a strategic business plan as the company moves into the United States and strengthens its position as a leading resource of high-quality health and wellness beverages and natural products for both in-house brands as well as white-label clients.
In May, BevCanna finalized a co-packing agreement with California-based Riviera Beverages LLC (https://ibn.fm/0cUSX). The agreement outlines arrangements for Riviera to manufacture BevCanna’s TRACE plant-based and hemp-derived CBD bottled beverages for both its U.S. and international markets.
“This agreement with Riviera is a significant step forward in our strategy to penetrate the U.S. and international markets with our TRACE plant-based mineral, and hemp-derived CBD-infused beverages,” said BevCanna president Melise Panetta. “We’ve been actively seeking U.S. and international growth opportunities for this portfolio, and Riviera is an ideal partner to advance this strategy. Their expertise and capacity to produce high-quality bottled beverages is an excellent fit for us.”
A few days later, BevCanna announced a partnership with Benefit Brand Management, a leading U.S. wholesaler of natural products, to expand distribution of TRACE products (https://ibn.fm/TmcCB). BevCanna’s contract with Benefit calls for Benefit to distribute the exclusive products to a wide range of U.S. retailers, from independent natural and specialty retailers to national big box retailers.
“With demand for wellness-focused beverages rapidly increasing among U.S. consumers, this is the ideal time to introduce the TRACE brand to a whole new demographic,” said Panetta. “We’re very excited to work with Benefit on launching the brand, capitalizing on their extensive network and detailed knowledge of the natural products retail landscape in the U.S.”
Finally, on May 28, BevCanna inked a deal with a leading U.S. inventory and fulfillment technology platform provider (https://ibn.fm/y25wJ). Named by “Fast Company” magazine as one of the world’s most innovative companies, the tech provider offers a flexible, reliable fulfillment platform that uses cloud-based logistics to help businesses manage and fulfil inventory.
“We’re pleased to be able to leverage this unique logistics systems in the U.S. launch of our TRACE line of products,” said Panetta. “Employing this sophisticated cloud-based platform will allow us to accelerate our launch across the country and ensure seamless delivery of our TRACE products to retailers nation-wide.”
BevCanna’s suite of TRACE brand features the company’s plant-based mineral beverages and nutraceuticals; the line includes RTD beverages, shots, and mineral concentrate, along with new products under development. BevCanna announced its anticipated launch line in the United States in early May (https://ibn.fm/2JJym).
Each of TRACE’s plant-based products include a proprietary fulvic and humic mineral formula, sourced from ancient organic compounds, which are highly concentrated sources of trace minerals. Recognized benefits of the Health Canada-approved formulations include improvements to cognitive performance, gut health and immune function, and stimulating the body to better metabolize carbohydrates, fats and proteins.
BevCanna Enterprises is a diversified health & wellness beverage and natural products company focused on developing and manufacturing a range of alkaline, plant-based, and cannabinoid beverages and supplements for both in-house brands and white-label clients. The BevCanna team boasts decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale.
For more information, visit the company’s website at www.BevCanna.com.
NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://ibn.fm/BVNNF
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