- Charles Schwab survey shows 15% of retail investors started during the COVID-19 pandemic in 2020
- SRAX’s Sequire premier IR communications platform assists public companies understand and communicate with the investment community
- After following SRAX to understand its expertise, Sino American Oil Company has engaged SRAX
- More than 250 companies now use Sequire, driving revenue to $8.3 million in Q3 and on the way to the high-end of 2021 guidance
The coronavirus pandemic changed many things in the world, and you can be sure investing is on the list. According to a Charles Schwab survey earlier this year, about 15 percent of today’s retail investor population got started in 2020, a group Schwab has labeled “Generation Investor.” In the survey of about 1,000 people, Schwab also learned that investing respondents are taking a long approach and that it isn’t just younger generations putting their money in the market, a mix that bodes well for communications specialists like SRAX (NASDAQ: SRAX).
SRAX is a diversified financial technology, digital marketing and consumer data management company that provides an array of consumer data to its clients valuable to marketing and communications. SRAX’s flagship offering is a premier investor intelligence and communications platform branded Sequire. In September 2020, SRAX also completed the acquisition of LD Micro, arguably the best-known name in data and events serving the small and microcap markets.
Schwab’s research discovered a median age of 35 for Generation Investor, comprised of about 11% Baby Boomers, 16% Generation Z, 22% Generations X and the remainder being Millennials. SRAX’s technology unlocks stock buyers’ behaviors and trends for issuers of publicly traded companies. The platform provides insights on shareholders and market makers, investor relations management, shareholder outreach tools, and data-driven marketing.
Looking to leverage the SRAX technology to assist with its investor outreach and growth initiatives, oil and gas explorer, Sino American Oil Company (OTCPK: OILY), engaged SRAX this month to better understand its investors and target them in an efficient manner. The partnership will allow Sino American Oil to optimize marketing and communications strategies to reach out to consumers, shareholders, and investors.
According to Sino American Oil CEO Kim Halvorson, the company did its due diligence before partnering with SRAX. “We have been following SRAX for some time now, they’re expertise in the Oil and Gas sector and the digital marketing has been impressive,” said Halvorson.
Expanding its offerings, SRAX recently launched an IR Website Builder, SMS feature and VIRA, and an IR chatbot. This has translated to a strong improvement in revenue, which rose 219% year-over-year in the third quarter to $8.3 million. With Q4 bookings exceeding $12.5 million so far, SRAX is on track to hit the high end of 2021 guidance, according to CEO Christopher Miglino.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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