- The UK has witnessed the fourth consecutive year of growth for independent artists and is on track for a fifth, exhibiting 28.9% penetration YTD in 2022
- Independent artists are not afforded the same support from the music industry with the option of maintaining control over their work
- Friendable’s Fan Pass Live artist platform is a 360-degree platform approach to music production, distribution, and marketing that keeps ownership in the artist’s hands
The music industry has traditionally been dominated by major record labels and their recording artists – but in 2021, the UK saw the fourth year of consecutive growth for independent artists, growing to just under 27% of the country’s music market share. This number was boosted by classic LP releases and 60 albums entering the Top 10 Official Albums Chart. The UK’s positive trend for indie artists continues into 2022 with 28.9% YTD, boosted by number one albums from The Wombats, Don Broco, Stereophonics, and rapper Central Cee (https://ibn.fm/YHGrw).
Unlike mainstream record label artists, indie artists do not have the same support from the industry when producing, distributing, and marketing music – they must rely on third parties for help with this, which can result in a search for three or more separate entities to make these endeavors possible.
One company is changing this dynamic for indie artists, making it possible for them to produce, distribute, and market their music on one platform. The platform – Fan Pass Live, the flagship offering from Friendable (OTC: FDBL), a mobile technology company and marketing company, accompanied by the company’s Artist Republik and FeaturedX offering, provides a 360-degree solution for indie artists who want to be in full control of their music production, distribution, and marketing efforts.
The Fan Pass Live artist platform offering gives indie artists an advantage in today’s music industry, featuring:
- Music Distribution and Management
- Music Production Assistance
- Press Release and Instagram Promotion
- Digital Storefront Activation
- Artist Marketplace for Collaborations
- Merchandise, Logo, and Promotional Design Support
- Virtual Concert Booking and Ticketing Mobile Streaming Service
- Live Streaming Support
- Revenue from Fan Tips, Monthly Artist Contests, Merchandise, and Ticket Sales
- Access to Fan Data and Performance Analytics
- Monthly Artist Contests
- NFT Development and Metaverse Performances – coming soon
All of these options are available in one place – the first of its kind in the industry today, with affordable services provided by artists for artists. Through the Fan Pass Live artist platform, Friendable is making it possible for indie artists to be heard without the fees and contracts required by traditional record labels, with the support and stability of experts in the industry.
The global independent artists and performing art companies’ market size is expected to continue growing, from $101.33 billion in 2021 to $163.14 billion in 2022, experiencing a CAGR of 61%. By 2026, the market is expected to reach $328.87 billion, growing at a CAGR of 19%. The growth is primarily due to companies rearranging operations and recovering from the impact of COVID-19, which had led to restrictions, including remote working, closures of commercial venues, and subsequent operational challenges (https://ibn.fm/gPKeD).
With the advantage of offering indie artists various services on one localized platform, Friendable and the Fan Pass Live artist platform remove the guesswork artists go through when finding ways to get their music heard. The company is changing the dynamic of the music industry by providing a highly sought solution that enables indie artists to keep complete ownership of their music while also distributing and marketing it with the full support of the platform.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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