InvestorWire NewsRoom


As Canada’s Legal Cannabis Market Gains Ground, Pac Roots Cannabis Corp. (CSE: PACR) Leverages Genetics to Produce Superior Strains
November 10, 2020

As Canada’s Legal Cannabis Market Gains Ground, Pac Roots Cannabis Corp. (CSE: PACR) Leverages Genetics to Produce Superior Strains

  • Statistics Canada data confirms growth in Canada’s legal marijuana market
  • PACR leverages genetics to produce superior-quality strains, tailored for specific purposes
  • PACR’s catalog contains 350 tested quality cultivars, including 50 super-elite strains 

Canada’s legal marijuana industry recently celebrated its second anniversary with a jump in sales – a sign of victory in its ongoing battle with the black market ( As a licensed cultivator and producer, Pac Roots Cannabis (CSE: PACR) is positioned to benefit from this opportunity to market its premium-quality cannabis strains to a larger audience. Cultivated using innovative techniques based on genetic principles, Pac Roots produces custom strains unavailable on the conventional market that can be tailored for specific purposes.

Until recently, legal cannabis sellers have been struggling to compete with the black market since the country legalized recreational marijuana. The tide appears to be changing—evidenced by data from Statistics Canada showing that people spent 74% more money on legal cannabis between April and June of this year when compared to the same period in 2019. 

Pac Roots is poised to benefit from this shift through an increased opportunity to market its superior strains, many of which are tweaked with varying amounts of tetrahydrocannabinol (“THC”) and cannabidiol (“CBD”) for specific therapeutic purposes. Along with altering the cannabidiol profile of their cultivars, the company also leverages genetic technology to develop plants that adapt easily to the climate for maximum yields each growing season. 

Pac Roots maintains its commitment to quality genetics through a strategic licensing agreement with Phenome One Corp, a privately-held full-service genetics cannabis company. This partnership gives Pac Roots access to one of the largest living genetic cannabis libraries in Canada – an unparalleled resource that has empowered both companies to develop elite strains with multiple beneficial characteristics. Along with 350 tested cultivars, PACR’s extensive catalog also contains 50 super-elite strains prized for specific properties unique to the industry. 

With a focus on the future, PACR is also committed to building its portfolio of real estate that includes valuable long-term income-producing and development assets. In addition to completing its indoor facility in Lake Country, British Columbia (“BC”), the Company has also acquired a 60% interest in a 100-acre joint venture hemp project in Rock Creek, BC, along with adding 250 acres of premium Fraser Valley land to its portfolio. 

The cannabis industry continues to grow as laws around marijuana relax throughout the world. Awareness around cannabinoids and their therapeutic properties is increasing among the general public – especially among discerning consumers knowledgeable about specific strains and their properties. As a cultivator of unique strains varying in specific cannabinoids like THC and CBD, Pac Roots is in an ideal position to leverage this increased consumer awareness by providing top quality cannabis products for discriminating consumers. 

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at 

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(862) 930-1404

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).