DGTL Holdings (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) today announced that its wholly owned subsidiary, Hashoff LLC, has entered into a new campaign activation contract with a global leader in digital sports entertainment and gaming. According to the update, the contract, as the first activation stemming from a two-year software-as-a-service (“SaaS”) licensing agreement, is valued at $200,000 (plus monthly licensing fees), with additional social media marketing strategies surrounding other major sporting events, during the two-year term. The campaign will spotlight the client’s premiere sports gaming brands at the 2021 NCAA Men’s Basketball Championship (i.e. “March Madness”), from March 14 to April 5, 2021. The client will leverage Hashoff’s software to source, activate and manage top-ranked creators to produce and distribute video-based content, driving new online traffic and engagement on their sports gaming applications. “This initial activation represents a new era at Hashoff, as we build towards a leadership position in video-based social media content marketing,” said Phil Frank, acting CRO of Hashoff. “The success of this campaign will produce a valuable case study highlighting the effectiveness of Hashoff’s software for video based social media content marketing campaigns for tier one brands within the global digital sports entertainment and gaming sector.”
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About DGTL Holdings Inc.
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (“AI”). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL,” the OTCQB exchange as “DGTHF” and the Frankfurt Stock Exchange as “A2QB0L.” For more information, visit www.DGTLInc.com/Investors.
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