Clubhouse Media Group (OTC: CMGR), an influencer-based marketing and media firm with a global aggregate social media reach of more than 100 million followers, has closed its acquisition of Magiclytics, the world’s first revenue prediction software platform for influencer-based marketing. Magiclytics’ AI engine has processed billions of social, demographic and financial data points with the goal of optimizing influencer campaigns. The platform is designed to provide brands with meaningful insight into the ROI they can expect from partnering with specific influencers. The platform is an improvement on the current approach, which leaves brands depending impressions, likes, and shares, which can often be misleading metrics. Magiclytics has created a platform that leverages its extensive database and leading-edge proprietary AI-driven predictive analytics technology to project an actual sales return that could result from the pairing of specific products with specific influencers. The accuracy of the technology has been demonstrated by historical data. “This is the killer app in our marketplace,” said Clubhouse Media CEO Amir Ben Yohanan in the press release. “We believe reliable predictive analytics can help Clubhouse Media attract bigger and better deals with top global brands. In addition, Magiclytics represents another income stream as a service to outside brands and influencers on a fee basis. It will also give us an analytic foundation to evaluate brand development projects and determine how we can best leverage and monetize our top in-house influencer talent.”
To view the full press release, visit https://ibn.fm/d6ohH
About Clubhouse Media Group Inc.
Clubhouse Media represents the future of influencer media and marketing, with a global network of professionally run content houses, each of which has its own brand, influencer cohort and production capabilities. Clubhouse Media offers management, production and deal-making services to its handpicked influencers, a management division for individual influencer clients, and an investment arm for joint ventures and acquisitions for companies in the social media influencer space. Clubhouse Media’s management team consists of successful entrepreneurs with financial, legal, marketing and digital content creation expertise.
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