GRANT, Fl, Oct. 29, 2020 (GLOBE NEWSWIRE) — via InvestorWire – Kaival Brands Innovations Group, Inc. (OTCQB: KAVL) (“Kaival Brands,” the “Company,” or “we”), a company focused on generating shareholder value by incubating innovative products into mature and dominant brands within their respective markets. Bidi™ Vapor, LLC, will soon launch the Bidi™ Nicotine Pouch. Engineered to provide a premium smokeless nicotine experience to its users, the Bidi™ Pouch is made from a tobacco-free nicotine formulation packed into an on-the-go pouch.
Worldwide, the nicotine-pouch sector is projected to grow to $3.35 billion by 2025, up from $637.8 million in 2019, according to Market Study Report, LLC. The category has continued to explode recently, with New York-based Nielsen reporting an increase in unit sales of 498% in U.S. convenience stores over the 24 weeks ending May 30, 2020.
The Bidi™ Pouch is poised to take advantage of Bidi’s proprietary nicotine-delivery method on the heels of the growing popularity of the Bidi™ Stick. Having established a strong wholesale-distribution network with its premium vape pen, the Bidi™ Stick, will allow for immediate distribution of the BidiTM Pouch through existing channels. BidiTM Vapor continues to expand its partnerships with nationally recognized convenience retail chains such as Circle K and Fas Mart. Pending inventory ramp up, the company has positioned itself for rollout in more than 10,000 more partner locations within the quarter. With its existing distribution network from the BidiTM Stick, the company seeks to capitalize by launching this new line of smokeless tobacco products to provide a new line of industry-leading quality products.
Based on Nielsen’s 52-week data ending on October 17, 2020, via Goldman Sachs, the BidiTM Stick by BidiTM Vapor has emerged as a top five category player, having captured 7.4% market share, equal to $23.8 million, since launch. Dollar sales displayed industry-leading growth of 2333.9% during the previous 4-week period. BidiTM Stick continues to expand and currently has an absolute dollar market share of 11.2% over the last 12-week period.
The BidiTM Pouch is the latest product of BidiTM Vapor, the manufacturer of the premium Bidi™ Stick. It is a nicotine delivery product available in a small package for an on-the-go and smoke-free nicotine experience. It contains a specialized TFN (Tobacco-Free Nicotine), devoid of tobacco leaf impurities, clean, 99.5% pure, and economical to produce.
“We are excited to introduce the BidiTM Pouch to adult consumers,” said Niraj Patel, CEO of Kaival Brands. “This is one several initial steps we are taking towards our goal of providing improved products that are more sustainable. The BidiTM Pouch does not contain any tobacco-derived substance. and we look forward to seeing its performance in the market.”
Kaival Brands’ exclusive partnership and distribution deal with BidiTM Vapor started in March of 2019. The first several months have shown substantial growth of up to $54.8 million. Following tremendous progress in 2020, both companies are eager to start the new quarter by bringing a new product line to the 21-and-over adult market. Engineered to the same customer experience standards as the BidiTM Stick, the BidiTM Pouch is geared to set similar new sales records within its market.
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Kaival Brands Innovations Group, Inc., is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets.
Our vision is to develop internally, acquire, own, or exclusively distribute these innovative products and grow each into dominant market-share brands with superior quality and recognizable innovation.
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