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InvestorNewsBreaks – TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) Menthol Product Sells Out During First Weeks of Availability
January 19, 2021

InvestorNewsBreaks – TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) Menthol Product Sells Out During First Weeks of Availability

TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) announced that its  flagship product — TAAT(TM) Menthol — sold out within weeks of being released for retail sale to legal-aged smokers in Ohio. TAAT released three offerings of its TAAT product: Menthol, Smooth and Original; Menthol sold out and was the first to be reordered by tobacco retailers throughout the state. Before launching its product line in the United States, TAAT announced its strategic plan to focus on the menthol cigarette space; in that announcement, the company noted that the market for menthol cigarettes is approximately $80 billion globally, with menthol cigarettes making up about 45% of combustible tobacco sales in Pennsylvania, a neighboring state to Ohio. With this success, the company plans to continue its focus on commercializing all three varieties of TAAT to legal-aged smokers in Ohio while developing strategies specific to each product variety based on actual market performance. “Unlike those who prefer traditional tobacco cigarettes, legal-aged smokers of menthols enjoy a very specific combination of flavours, which is difficult to duplicate, especially in non-combustible formats,” said TAAT CEO Setti Coscarella in the press release. “Our objective with TAAT is to offer legal-aged smokers a better alternative to tobacco cigarettes by aligning our tobacco-free and nicotine-free products with what they are already enjoying, which includes menthol flavouring in TAAT Mentholto closely emulate the experience of smoking a menthol cigarette. Although non-flavoured tobacco comprises the majority of the tobacco market, there are many markets in the United States in which over one-third of all cigarettes sold are menthols. As such, this is not a product category to be overlooked.”

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About TAAT Lifestyle & Wellness Ltd.

TAAT Lifestyle & Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes; the product is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit

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