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IBN Announces Latest Episode of The Bell2Bell Podcast featuring Jose Gabriel Diaz, CEO of MedCana
January 9, 2024

IBN Announces Latest Episode of The Bell2Bell Podcast featuring Jose Gabriel Diaz, CEO of MedCana

LOS ANGELES, Jan. 09, 2024 (GLOBE NEWSWIRE) — via IBN – IBN, a multifaceted communications organization engaged in connecting public companies to the investment community, is pleased to announce the release of the latest episode of The Bell2Bell Podcast as part of its sustained effort to provide specialized content distribution via widespread syndication channels.

The Bell2Bell Podcast delivers informative updates and exclusive interviews with executives operating in fast-moving industries. Bell2Bell’s latest podcast features Jose Gabriel Diaz, CEO of Software Effective Solutions Corp. (d/b/a MedCana) (OTC: SFWJ), a global infrastructure and holding company in the cannabis industry.

To begin the interview, Diaz provided an introduction to MedCana and its business model.

“We are a U.S.-based holding company focused on developing infrastructure and cannabis companies around the world,” Diaz said. “Right now, the focus is primarily on markets outside of the U.S. that have already fully legalized pharmaceutical (and possibly some recreational) cannabis. We’re looking at Switzerland, Germany, Portugal, Spain and most of Europe, as well as Australia, Brazil, Argentina and Uruguay… Our focus, initially, is not going to be into the United States, until there is a 100% guarantee that everything we’re doing is on the legal side.”

“The focus is for MedCana to develop these companies that we’ve acquired outside of the U.S. to grow a presence in these international markets. It’s not just cultivation that we’re doing, however. MedCana is an infrastructure company. We also have two other very important companies. One is focused on software to make sure that certifications are being managed by our companies, but not just our companies. These are software products that we will be selling to other companies as we develop them.”

“We also are very focused on infrastructure development of not just cannabis but technology in agriculture. Cannabis requires a tremendous amount of technology, greenhouses, irrigation and control systems. Instead of us purchasing from another company, we decided to take a majority stake in an established Colombian company that is already exploding… So, it’s developing these markets for the companies that we bought with the licenses. It’s also focusing on infrastructure and software, along with the electronic resource planning and software management of these companies.”

Join IBN’s Stuart Smith and Jose Gabriel Diaz, CEO of Software Effective Solutions Corp. (d/b/a MedCana) (OTC: SFWJ), to learn more about MedCana’s leadership team, as well as its recent milestones and operational goals for 2024.

To hear the episode and subscribe for future podcasts, visit

The latest installment of The Bell2Bell Podcast continues to reinforce IBN’s commitment to the expansion of its robust network of brands, client partners, followers, and the growing IBN Podcast Series. For more than 17 years, IBN has leveraged this commitment to provide unparalleled distribution and corporate messaging solutions to 500+ public and private companies.

To learn more about IBN’s achievements and milestones via a visual timeline, visit:

About Software Effective Solutions (d/b/a MedCana)

Software Effective Solutions/MedCana is a global infrastructure and holding company in the cannabis industry. Currently, MedCana has five companies focused on pharmaceutical cannabis production and one software company focused on managing processes for plant-to-patient operations. The recent acquisition an irrigation and greenhouse technology company has rounded out MedCana’s portfolio of companies. MedCana’s initial focus is on developing clients and companies in Latin America, with an initial focus in Colombia and partnerships with laboratories, research facilities and hospitals throughout the world.

For more information, visit the company’s website at

About IBN

IBN consists of financial brands introduced to the investment public over the course of 17+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of client-partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.

Through our Dynamic Brand Portfolio (DBP), IBN provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) Press Release Enhancement to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) total news coverage solutions.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

Corporate Communications

Los Angeles, California
310.299.1717 Office
[email protected]

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