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Wednesday Jan 20, 2021 - 2:50 pm

InvestorNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Appoints C.A. Fortune E-Comm to Represent Entire Alkaline88 Non-CBD Beverage Line

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) has announced a partnership with C.A. Fortune E-Comm, the online arm of C.A. Fortune, to offer WTER’s A88 family of beverages across various e-commerce platforms. The partnership is effective Jan. 21, 2021, and platforms include Amazon.com, Walmart.com, Kroger.com, Thrive.com, Boxed.com and zulilly.com among others. WTER is a producer of premium bottled alkaline water, flavor-infused waters, and CBD-infused products…

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Wednesday Jan 20, 2021 - 1:43 pm

InvestorNewsBreaks – Trxade Group Inc. (NASDAQ: MEDS) Slated to Host February Virtual Roadshow

Trxade Group (NASDAQ: MEDS), an integrated drug procurement, delivery and healthcare platform, has announced that it will be hosting a virtual roadshow next month. The event is scheduled for 11 a.m. ET on Wednesday, Feb. 3, 2021. Trxade Group CEO Suren Ajjarapu will host the presentation, which will include an overview of the company’s business model and an outline of growth initiatives. The webinar will also…

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Wednesday Jan 20, 2021 - 12:04 pm

InvestorNewsBreaks – TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) Brings on U.S. Patent Attorney to Manage IP Portfolio

TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) has announced that it has brought on patent and trademark attorney Edmond DeFrank as counsel to manage its intellectual property (“IP”) portfolio. Citing the competitive significance of intellectual property in the tobacco industry, TAAT noted that the move marks the company’s commitment to further establish its IP portfolio and be actively involved in asserting…

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Wednesday Jan 20, 2021 - 11:27 am

InvestorNewsBreaks – Kaival Brands Innovations Group Inc. (KAVL) Announces It Has Begun Process for NASDAQ Uplisting

Kaival Brands (OTCQB: KAVL), a company focused on generating shareholder value by incubating innovative products into mature and dominant brands within their respective markets, has begun the process to uplist to the Nasdaq Capital Market. KAVL is working with legal counsel Morgan Lewis & Bockius as it prepares to uplist its shares of common stock from the OTC Markets Venture Market to the NASDAQ. The exclusive global distributor of…

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Wednesday Jan 20, 2021 - 11:11 am

InvestorNewsBreaks – iClick Interactive Asia Group Ltd.’s (NASDAQ: ICLK) Enterprise Solutions Deliver Incredible Results for Cosmetic & Beauty Brand KANS

iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today reported the successful results from its partnership with KANS, an innovative Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co., Ltd. ("Chicmax Group"). KANS saw a surge in its online consumer retention rate to 86% and purchase rate to 42.7% within the one-month period that it…

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Wednesday Jan 20, 2021 - 10:47 am

InvestorNewsBreaks — MustGrow Biologics Corp. (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0) Announces Lab Test Results of Patented Biopesticide Achieve 100% Control of Root-Rot Disease

MustGrow Biologics Corp. (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0), an agriculture biotech company focused on providing natural science-based biological solutions for high-value crops, has announced successful test results of its patented mustard-derived biopesticide on Aphanomyces euteiches zoospores ("Aphanomyces"). The tests, conducted via an independent third-party facility, achieved 100% control of the root-rot disease Aphanomyces zoospores at economic application rates within 24 hours; Aphanomyces is a soil-borne disease that destroys…

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Wednesday Jan 20, 2021 - 10:46 am

InvestorNewsBreaks – Pressure BioSciences Inc. (PBIO) Announces Collaboration to Evaluate Feasibility of Ultra Shear Technology Platform to Improve Effectiveness of SinuSys Lead Product Candidate

Pressure BioSciences (OTCQB: PBIO), today announced a collaboration with SinuSys Corporation aimed at evauating the potential for PBI's innovative Ultra Shear Technology(TM) ("UST") platform to strengthen the effectiveness of SinuSys Corp's lead product candidate Restora. Depending on the outcome of the collaboration, SinuSys plans to license PBI's UST platform for use with Restora on its path to FDA approval in a phase IIb clinical study later…

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Wednesday Jan 20, 2021 - 10:23 am

InvestorNewsBreaks – Imagin Medical Inc. (CSE: IME) (OTCQB: IMEXF) Hires IR Firm Torrey Hills Capital

Imagin Medical (CSE: IME) (OTCQB: IMEXF), a surgical imaging company focused on establishing a new standard of care in visualizing cancer during minimally invasive procedures, today announced its engagement of Rancho Santa Fe, California-based investor relations firm San Diego Torrey Hills Capital, Inc. ("Torrey Hills Capital") to deliver market awareness and investor relations services to IMEXF, subject to acceptance by the Canadian Securities Exchange ("CSE").…

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Wednesday Jan 20, 2021 - 10:08 am

InvestorNewsBreaks – Bullfrog Gold Corp. (OTCQB: BFGC) (CSE: BFG) (FSE: 11B) Announces Name Change, Share Consolidation, Board Appointment

Bullfrog Gold(OTCQB: BFGC) (CSE: BFG) (FSE: 11B), a Delaware corporation engaged in the acquisition, exploration and development of gold and silver properties in the United States, has changed its name. The company confirmed that it will begin trading under the name Augusta Gold Corp. with its trading symbol on the Canadian Securities Exchange also changing to G (“G”). In addition, the company announced that Len Boggio had…

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Wednesday Jan 20, 2021 - 9:38 am

InvestorNewsBreaks – XPhyto Therapeutics Corp. (CSE: XPHY) (OTCQB: XPHYF) (FSE: 4XT) Announces Strategy for New Year; Outlines Expected Milestones

XPhyto Therapeutics (CSE: XPHY) (OTCQB: XPHYF) (FSE: 4XT), a bioscience accelerator at the leading-edge of the life science industry, has released its business strategy and expected milestones for 2021. The company noted that in the coming year it anticipates commercialization of its proprietary rapid COVID-19 PCR (“PCR”) test as well as clinical validation of is exclusive transdermal and sublingual drug formulations; XPhyto is also planning on…

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Wednesday Jan 20, 2021 - 9:14 am

InvestorNewsBreaks – Brain Scientific Inc. (BRSF) Executive Chairman Quoted in Elite Healthcare Article Noting How the Pandemic Might Impact Healthcare in 2021

Brain Scientific (OTCQB: BRSF) co-founder and executive chairman Boris Goldstein was quoted in a recent Elite Healthcare article titled “A Look at 2021 Healthcare with the Pandemic.” The article quoted a variety of clinicians and industry professionals who consider themselves futurists and who specialize in exploring predictions and possibilities based on present trends. The article discussed health care in 2021 from a variety of standpoints including…

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Wednesday Jan 20, 2021 - 8:30 am

InvestorNewsBreaks – Noble Capital Markets Inc. Fills Entire Schedule of 80+ Companies for 17th Annual Investor Conference

Noble Capital Markets announced that its entire schedule has been filled for its 17th Annual Small & Microcap Investor Conference (“NobleCon17”) taking place virtually Jan. 19 – 20, 2021. Noble’s investor portal (Channelchek.com) is featuring the 80+ companies presenting. “We are extremely pleased with the response to our first virtual NobleCon from both the company side and from the investment community,” Noble’s Managing Partner Mark Pinvidic…

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Tuesday Jan 19, 2021 - 3:16 pm

InvestorNewsBreaks – Knightscope Inc. Receives New Agreement with Houston Medical Supply Company

Knightscope, a leader in the development of autonomous security capabilities, announced that it has finalized a new agreement with a prominent medical supply company that has been operating in the greater Houston area for more than two decades. Medical supplies are a longtime favorite target for thieves because they are typically high-cost items with a high re-sale value on the black market. For example, in…

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Tuesday Jan 19, 2021 - 3:01 pm

InvestorNewsBreaks – Grapefruit USA, Inc. (GPFT) Announcement Reflects on Steady Growth in Market Cap, Disruptive Hourglas(TM) Time Release THC+CBD Delivery Cream

Grapefruit USA, Inc. (OTCQB: GPFT), a premiere fully licensed California-based cannabis company, recently updated and clarified recent developments concerning its patented breakthrough, disruptive Hourglass™ time release THC+ Cannabinoid delivery cream. Grapefruit entered into an Exclusive License and Supply Agreement with Zylö Therapeutics Inc., of Greenville, S.C. on July 27, 2020, marking the successful completion of the seventeen-month development of Hourglass™, the only topical delivery technology…

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Tuesday Jan 19, 2021 - 2:20 pm

InvestorNewsBreaks – ECGI Holdings, Inc. (ECGI) to Realign as Elite Cannabis Group, Targets Special Acquisition Model

ECGI Holdings (OTC: ECGI), today announced a change in its corporate strategy to implement a special acquisition model operating within the fast-growing legal cannabis marketplace. Over the coming weeks, ECGI’s board of directors will unveil a new management team possessing extensive experience in California’s regulated cannabis marketplace. In addition, ECGI intends to update its corporate identity to Elite Cannabis Group, Inc. and operate out of…

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Tuesday Jan 19, 2021 - 12:26 pm

InvestorNewsBreaks – ev Transportation Services Inc.’s FireFly ESV Endorsed by Hall of Fame Golfer Ernie Els

ev Transportation Services (“evTS”), an electric vehicle manufacturer focused on the essential services and urban mobility markets, today announced that former world No. 1 golfer Ernie Els it has endorsed the company’s flagship all-electric, FireFly ESV lightweight commercial utility vehicle and will serve as the FireFly ESV Global Brand Ambassador. Els holds 72 professional career victories, including four Major Championships and two World Golf Championships.…

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Tuesday Jan 19, 2021 - 12:15 pm

InvestorNewsBreaks – Creatd Inc. (NASDAQ: CRTD) Releases Updates to Vocal Platform Designed to Enhance User Engagement, Support Subscription Growth

Creatd (NASDAQ: CRTD), a proprietary technology platform for creators of all types, announced the release of the first of a series of updates to its Vocal platform technology. The enhanced design and functionality updates are focused on increasing creator discoverability and enriching the user experience. The company noted that the platform updates should also drive continuing growth in conversions from freemium creators to premium Vocal+…

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Tuesday Jan 19, 2021 - 12:02 pm

InvestorNewsBreaks – Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT) Inks Multi-Year Licensing Agreement to Use WUHUANGWANSHUI Intellectual Property

Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality (“AR”) interactive entertainment games, toys and educational materials in China, today announced that it has signed a three-year licensing agreement with Cup of Cosmo Studio (Beijing) Culture Co., Ltd. The agreement enables BHAT to use Cup of Cosmo Studio’s WUHUANGWANSHUI intellectual property ("IP") on social media, toys and marketing…

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Tuesday Jan 19, 2021 - 11:45 am

InvestorNewsBreaks – ISW Holdings Inc. (ISWH) Announces Completion of Audit, Plans for OTCQB Uplisting

ISW Holdings (OTC: ISWH), a global brand management holdings company, has completed the required audit process and the third-party comprehensive review of its financial reporting and documentation in preparation for the company to uplist to the OTCQB Venture Market exchange tier; the company has also officially filed for uplisting approval. The last step to be taken is to complete an audit exit meeting; that meeting…

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Tuesday Jan 19, 2021 - 11:13 am

InvestorNewsBreaks – Predictive Oncology (NASDAQ: POAI) Announced Definitive Agreements for $2.2 Million Registered Direct Offering

Predictive Oncology (NASDAQ: POAI), a knowledge-driven company focused on applying artificial intelligence (“AI”) to personalized medicine and drug discovery, has entered into definitive agreements for the issuance and sale of more than 2 million shares of its common stock. The company announced that it has finalized definitive agreements with a number of institutional and accredited investors for the issuance and sale of approximately 2,200,000 common…

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Tuesday Jan 19, 2021 - 10:59 am

InvestorNewsBreaks – PlantX Life Inc. (CSE: VEGA) (FRA: WNT1) (OTCQB: PLTXF) Names New Member to Medical Advisory Board; Adds Subscription-Based Meal Programs to Meal Delivery Services

PlantX Life (CSE: VEGA) (FRA: WNT1) (OTCQB: PLTXF) this morning announced that it has added meal programs to its current suite of meal delivery services available on https://plantx.ca/plant-based-meal-delivery. The new vertical also brings a subscription-based "set and forget" option enabling consumers to have up to 5 full days' worth of nutritionally-balanced meals delivered to their door. As part of this announcement, PlantX welcomed Amy Gensel…

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Tuesday Jan 19, 2021 - 10:55 am

InvestorNewsBreaks – Willow Biosciences Inc. (TSX: WLLW) (OTCQX: CANSF) Releases Update on THC, Plans for Canadian Market Launch

Willow Biosciences (TSX: WLLW) (OTCQX: CANSF), a leading developer of biosynthetic production systems for high-value, plant-derived active pharmaceutical ingredients (“APIs”) and intermediates, has made advancements on its work on a proprietary yeast strain for the production of Tetrahydrocannabinol ("THC"); the company also announced plans to commercially launch the product in the highly regulated, legal Canadian market. Willow’s Canadian-based R&D (“R&D”) team has developed a proprietary…

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Tuesday Jan 19, 2021 - 10:33 am

InvestorNewsBreaks – MustGrow Biologics Corp. (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0) Verifies Active Ingredient in Biopesticide Offering Positively Impacts Soil Health

MustGrow (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0), an agriculture biotech company focused on providing natural biological protection for high value crops, this morning reported that third party studies have confirmed that Allyl Isothiocyanate ("AITC"), the active ingredient in MustGrow's mustard plant-based technology, has a positive impact on soil health, contributing to the environmental and ecological security of plant-based food supply and the planet. The company’s…

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Tuesday Jan 19, 2021 - 10:06 am

InvestorNewsBreaks – HempFusion Wellness Inc. (TSX: CBD.U) Subsidiary Unveils Amazon Store, Expands Product Selection

HempFusion Wellness (TSX: CBD.U), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, has announced that its wholly owned subsidiary, Probulin Probiotics LLC has launched its own ecommerce store on the Amazon platform. Probulin has also expanded its product offerings in major brick-and-mortar locations, including Sprouts and Fresh Thyme. The new products now available on the shelves include Probulin’s new…

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Tuesday Jan 19, 2021 - 9:28 am

InvestorNewsBreaks – Loop Insights Inc. (TSX.V: MTRX) (OTCQB: RACMF) Integrates Major Cryptocurrency Payments into Contactless Payment Platform

Loop Insights (TSX.V: MTRX) (OTCQB: RACMF), a provider of contactless solutions and artificial intelligence ("AI") to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick-and-mortar space has combined its patent-pending tech with major cryptocurrency payments to reach a significant milestone. The company announced that it had integrated Bitcoin, Ethereum and Litecoin into its contactless payments platform for use by retail customers…

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Friday Jan 15, 2021 - 1:03 pm

InvestorNewsBreaks – Innovative Payment Solutions Inc. (IPSI) Eyes Opportunity in Unbanked, Underbanked Communities

Innovative Payment Solutions (OTCQB: IPSI) is a digital payment technology service company that provides cutting-edge solutions for consumers and service providers. As the global pandemic has fueled the development and acceptance of digital technologies that offer the security and stability the world is looking for right now, Blockchain seems particularly well suited for this time and place. “Because blockchain technologies are uniquely suited to verifying,…

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Friday Jan 15, 2021 - 11:56 am

InvestorNewsBreaks – PDS Biotechnology Corporation (NASDAQ: PDSB) Releases White Paper Detailing the Potential of the Versamune(R) Platform

PDS Biotechnology (NASDAQ: PDSB), a clinical-stage immunotherapy company developing novel cancer therapies and infectious disease vaccines based on the company’s proprietary Versamune(R) T-cell activating technology, on Thursday released a white paper detailing how the Versamune(R) platform works to treat cancer, and the potential of Versamune(R) in the treatment of a broad range of cancers. The current PDS Biotech pipeline of Versamune(R)-based therapies focuses on four…

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Friday Jan 15, 2021 - 11:19 am

InvestorNewsBreaks – Energy Fuels Inc. (NYSE American: UUUU) (TSX: EFR) to Present at NobleCon17

Energy Fuels (NYSE American: UUUU) (TSX: EFR), a leading producer of uranium and critical minerals in the United States, is pleased to announce that the company's president and CEO Mark S. Chalmers will present at NobleCon17 – Noble Capital Markets' Seventeenth Annual Investor Conference on Tuesday, Jan. 19, 2021 at 10:30 a.m. ET. According to the update, the conference is virtual, with no cost, obligation…

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Friday Jan 15, 2021 - 10:42 am

InvestorNewsBreaks – PlantX Life Inc. (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) Announces Partnership with Cosmetic Brand Nootka & Sea

PlantX Life Inc. (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1) is pleased to announce it has entered into a strategic partnership with Nootka & Sea, a privately held British Columbia company that carries on the business of apothecary and cosmetics. According to the update, the addition allows PlantX to further expand its category verticals. "We are aiming to be the digital face of the plant-based community,…

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Friday Jan 15, 2021 - 9:48 am

InvestorNewsBreaks – Brain Scientific Inc. (BRSF) Featured in Pharma Mirror Magazine Article

Brain Scientific (OTCQB: BRSF), a neurology-focused medical device and software company, was featured in a recent article published by Pharma Mirror Magazine. The article titled, “Neurology’s Growing Need for Disposable Technologies,” is written by Brain Scientific’s co-founder and executive chairman. The piece indicates that several studies have recently shown that the development of neurological conditions and symptoms are prevalent in COVID patients. “When conditions like…

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Friday Jan 15, 2021 - 9:16 am

InvestorNewsBreaks – PowerBand Solutions Inc. (TSX.V: PBX) (OTCQB: PWWBF) (Frankfurt: 1ZVA) Enhances Software to Reduce Frustration, Ensure Smooth Transactions

PowerBand Solutions (TSX.V: PBX) (OTCQB: PWWBF) (Frankfurt: 1ZVA), an innovative automotive fintech leader providing digital and virtual platform solutions, on Thursday announced it has added specialized platform enhancing software to its suite of offerings. The newly procured software is designed to reduce consumer frustration when performing complex transactions online. Over the past six months, the company has augmented the code into the DrivrZ platform in…

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Thursday Jan 14, 2021 - 2:53 pm

InvestorNewsBreaks – GoldHaven Resources Corp. (CSE: GOH) (OTCQB: GHVNF) (FSE: 4QS) Appoints Chris Ford to GOH’s Advisory Board for Chilean Operations

GoldHaven Resources (CSE: GOH) (OTCQB: GHVNF) (FSE: 4QS), a Canada-based company engaged in the business of acquiring and exploring mineral resource properties, today announced the appointment of Chris Ford to the company's advisory board for its Chilean operations. Ford will be joining the company’s head of exploration, Pat Burns, who discovered Escondida (one of the top two Copper mines in the world), and Jack Pritting,…

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Thursday Jan 14, 2021 - 2:18 pm

InvestorNewsBreaks – Kaival Brands Innovations Group Inc.’s (KAVL) Bidi Stick No. 1 Electronic Nicotine Delivery System Offering, Sees Market Growth of Over 900%

Kaival Brands (OTCQB: KAVL), a company focused on generating shareholder value by incubating innovative products into mature and dominant brands within their respective markets, announced that Bidi Vapor's primary offering, the Bidi(r) Stick, is the fastest-growing closed system vaping product in the country; KAVL is the exclusive global distributor of products manufactured by Bidi Vapor. KAVL reported that the Bidi Stick has seen market growth of…

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Thursday Jan 14, 2021 - 1:00 pm

InvestorNewsBreaks – Genprex Inc. (NASDAQ: GNPX) Slated to Present at NobleCon17

Genprex (NASDAQ: GNPX), a clinical-stage gene therapy company developing potentially life-changing technologies for patients with cancer and diabetes, has announced that it will present at the upcoming NobleCon17, scheduled for Jan. 19–20, 2021. The virtual event is Noble Capital Markets’ annual investor conference. GNPX’s presentation will include a company overview and address the company’s recent progress on planned clinical trials focusing on the treatment of…

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Thursday Jan 14, 2021 - 12:25 pm

InvestorNewsBreaks – Grey Cloak Tech Inc. (GRCK) Announces Exceptional Results from Its Pilot Migraine Study

Grey Cloak Tech (OTCQB: GRCK) (soon to be Healthy Extracts Inc.), a company engaged in proprietary development of natural plant-based formulations and sales and distribution of cardiovascular and neuro products, today announced that its subsidiary, Ultimate Brain Nutrients(TM) (“UBN”), demonstrated exceptional results from its pilot migraine study* for its proprietary Fuel4Thought(TM) (F4T(TM)) formulation. “We all know someone who suffers from migraines with over 40 million…

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Thursday Jan 14, 2021 - 12:09 pm

InvestorNewsBreaks – Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) Enters Exclusive Sales Agreement; Offers Hemp, CBD Products in UK

Plus Products (CSE: PLUS) (OTCQX: PLPRF), a cannabis and hemp-branded products company in the United States, has finalized an exclusive sales agreement with Elements of Green, a European eCommerce marketplace for hemp CBD products. The agreement outlines the steps for PLUS to offer its products in the United Kingdom. Based on the agreement, PLUS Grapefruit CBD Uplift and Blueberry CBD Balance gummies, which are 100%…

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Thursday Jan 14, 2021 - 11:58 am

InvestorNewsBreaks – Predictive Oncology (NASDAQ: POAI) Subsidiary Sells Media to Top Research Medical Centers

Predictive Oncology (NASDAQ: POAI), a knowledge-driven company focused on applying artificial intelligence (“AI”) to personalized medicine and drug discovery, has announced that TumorGenesis, POAI’s wholly owned subsidiary, sold media to top research medical centers in New York City and Boston. The announcement noted that those two sales are repeat orders and focus on culturing ovarian cancer cells with specific research goals; the company also announced…

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Thursday Jan 14, 2021 - 11:19 am

InvestorNewsBreaks – MustGrow Biologics Corp. (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0) Confirms Proceeds of C$1.5M from Warrant Exercise

MustGrow (CSE: MGRO) (OTCQB: MGROF) (FRA: 0C0), an agriculture biotech company focused on providing natural biological protection for high value crops, today announced its receipt of over C$1.5 million from the exercise of approximately 3.2 million common share purchase warrants at an average weighted exercise price of C$0.48 per share. The company intends to use the proceeds of the warrant exercise to advance its organic…

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Thursday Jan 14, 2021 - 11:08 am

InvestorNewsBreaks – HempFusion Wellness Inc. (TSX: CBD.U) Enters Distribution Agreement with European Distributor, Offers Products in Ireland

HempFusion Wellness (TSX: CBD.U), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, has announced an exclusive distribution agreement with a European distributor that has an extensive retail-store network. This agreement marks HempFusion’s launch into the European market. The company will start by offering proprietary products from both its Probulin and HempFusion brands in Ireland; available products will include Women’s…

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Thursday Jan 14, 2021 - 11:02 am

InvestorNewsBreaks – The Green Organic Dutchman Holdings Ltd. (TSX: TGOD) (OTCQX: TGODF) Expands Highly Dutch Brand, Adds Amsterdam Sativa

The Green Organic Dutchman (TSX: TGOD) (OTCQX: TGODF), a leading producer of premium certified organically grown cannabis, has added to its mainstream brand. The company unveiled three different formats —  3.5g, 15g, and 28g — of Amsterdam Sativa, available in its mainstream Highly Dutch product line. The new offerings feature organically grown, high-THC Sativa flower and is a direct response to increasing consumer demand for…

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