Coyuchi, the first organic luxury home goods brand for sustainable living, offers consciously produced luxury organic bedding, sheets, towels, apparel, and other home goods spread across about 1,400 SKUs. “With a timeless, coastal-inspired aesthetic, Coyuchi uses only 100% organic cotton materials to manufacture all of its textiles. The company was built upon four foundational pillars: protect the planet, innovate circular design, live sustainably, and enrich the community. These guiding principles have proven an effective market strategy. In 2021, Coyuchi earned $33.3 million in net sales, amounting to 26% YoY growth (the industry average is only 5%). It also experienced 2x customer growth to 200,000 active customers, averaging a 35% customer repeat purchase rate,” reads a recent article. “Coyuchi differentiates itself through an omnichannel and circular business model, both of which have proven a clear draw for customers. It was an early adopter of an e-commerce sales and marketing approach (over 80% of its sales are directly through coyuchi.com), creating a distinctive advantage over incumbents and start-up newcomers in the luxury space. This has resulted in a high lifetime value customer, luxury retail partners such as Nordstrom, and a flagship store in Marin County… The company believes that its product assortment, produced from 100% organic cotton with Global Organic Textile Standard (‘GOTS’) certification, provides it with a significant competitive advantage.”
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About Coyuchi
Celebrating 30 years in business, Coyuchi is the leader in coastal-inspired organic luxury for bed, bath and apparel. Committed to transparency, product innovation and practices that limit harm to the environment and the people who live in it, Coyuchi’s commitments to sustainability run deep, it’s far more than a marketing message. Coyuchi’s processes are verified by third-party certifications from GOTS, GOLS, Fairtrade, and Made Safe. In 2020, Coyuchi became the first home brand to create a fully circular product through its renewal program, 2nd Home Take Back, which was honored for its impact by Textile Exchange in the 2021 Ryan Young Climate+ Awards for Climate Leaders. Now entering its fourth decade in organic textiles, Coyuchi aims to continue to innovate its products and business model to advocate for the health of the planet and its people, as demonstrated through its climate goals: net zero emissions by 2025, and net positive emissions by 2030. To date, Coyuchi has raised $20 million from top venture capitalists such as Saffron Hill Ventures. For more information about Coyuchi, visit www.Coyuchi.com.
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