The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, has announced an expansion in the distribution of its one-liter Alkaline88(R) offering this summer. The company announced that more than 6,000 locations of a Fortune 2000 national discount retail giant will be adding the product to their shelves. Calling the news a “summer pickup,” the company noted the added distribution is a significant boost to the brand’s national retail footprint. The proprietary alkaline product “continues to earn shelf space in leading retailers across the country,” says The Alkaline Water Company president CEO Frank Lazaran in the press release. “This summer, a national discount retail giant is adding the Alkaline88 1-liter to over 6,000 stores in one of their two popular dollar-friendly chains. The on-the-go, single-serve 1-liter is a perfect product to introduce customers to Deliciously Smooth(TM) Alkaline88 during the hot summer months. We’re already one of the fastest-growing top-ten brands in the value-added water category and adding 6,000 more stores to our retail footprint presents a tremendous opportunity to boost our national brand presence, drive new sales, and attract new Alkaline88 drinkers. This rollout also represents significant progress toward our goal of entering over 10,000 new stores this year. Since the start of fiscal year 2023, we’ve added over 8,400 new stores. In addition, we’ve added new SKUs in over 14,000 existing retail clients this year. We plan to share news of other new clients and SKU expansions over the coming months.”
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About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with ecofriendly aluminum packaging options. With its innovative, state-of-the-art, proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and as a celebrity brand ambassador for the Alkaline88. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.
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