The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, has inked a distribution deal with URM Stores Inc., a food distributor and grocery co-op, and one of the largest privately owned companies in the Northwest. The agreement calls for URM to distribute WTER’s Alkaline88(R) one-gallon and two-liter alkaline water offerings. URM serves more than 100 member-owners, which represent an estimated 250 grocery stores throughout Washington, Oregon, Idaho and Montana. Alkaline88 products will be available on store shelves as early as November. “Through our new partnership with URM, the number-one food distributor in the inland Northwest, Alkaline88 has access to even greater distribution in this very important growth region,” said The Alkaline Water Company president and CEO Frank Lazaran in the press release. “We will direct ship to them and have access to not only hundreds of stores but multiple grocery banners in four states. Alkaline88 was the pioneering brand for bulk premium water in the United States. URM stores don’t yet carry a bulk alkaline water, so we have a great opportunity to continue blazing the trail. The Alkaline88 one-gallon is the best-selling bulk alkaline water in the country by a wide margin. Both it and our two-liter are fantastic products to provide Smooth Hydration(TM) to shoppers at URM’s iconic Northwest grocers.”
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About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with ecofriendly aluminum packaging options. With its innovative, state-of-the-art, proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and as a celebrity brand ambassador for the Alkaline88 and A88 Infused brands. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.
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