TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has launched its inaugural line of TAAT(TM)-branded merchandise on its online portal, TryTAAT.com. Earlier last year, TAAT had released limited private lines of branded swag, such as the TAAT logo hats worn by selected individuals during the Floyd Mayweather boxing match on June 6; according to the company, those releases generated interest. Consequently, the company announced its plan to introduce a line of merchandise in October last year, noting that it hoped the line would strengthen awareness of and loyalty to the TAAT brand. In addition to its online portal, the company is looking at other places where the branded apparel may be available, including retail locations as well as being awarded as prizes for promotions and contests. “Great strides have been made since we launched TAAT at retail for the first time in Ohio in December 2020,” said TAAT CEO Setti Coscarella in the press release. “At that time, and for much of 2021, the TAAT brand was still relatively new and not quite at the point where it made sense to offer merchandise to the general public, especially if it stood to displace our in-house bandwidth for commercializing TAAT as an alternative to tobacco cigarettes, which is our highest priority. As TAAT gained popularity, more and more people from around the world kept asking us about whether or not we’ll be offering merchandise. Now that we have established a footprint in the tobacco industry and our team has scaled accordingly, it is a pleasure for us to release the inaugural collection of TAAT logo gear to the general public. I believe this will be an invaluable promotional instrument for us as we seek to align our offerings with the world’s leading CPG brands, many of which also incorporate branded merchandise into their respective global marketing strategies.”
To view the full press release, visit https://ibn.fm/OvWTM
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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