TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that its flagship product TAAT(TM) has been placed in its first retail point of sale on the Las Vegas Strip — the world-famous stretch of more than two dozen casino resorts welcoming many of the more than 42 million visitors to the Las Vegas area each year*. Following its initial Q4 2020 launch of TAAT in Ohio, the company expanded its efforts to commercialize the product in other U.S. markets and announced, on Oct. 15, 2021, that its U.S. store count had cleared 1,200, inclusive of stores located in the greater Las Vegas area. In October 2021, the company confirmed the first “on-strip” placement of all three TAAT varieties in Viva Vegas Gifts, a souvenir retailer located in the Grand Bazaar Shops across the street from the 3,950-room Bellagio, which hosts world-famous musical fountains and holds the Guinness World Record for most fountains at a hotel**. “We have organically built the 1,200-store retail footprint of TAAT throughout the United States by strategically making it available in the same points of sale at which smokers aged 21+ purchase their preferred brand of tobacco cigarettes,” said TAAT CEO Setti Coscarella. “Those who have switched to TAAT will invariably want to purchase it wherever their travels may take them, which is why a store placement in a high-traffic tourist area such as the Las Vegas Strip is an important milestone in our U.S. commercialization journey. Furthermore, millions of smokers aged 21+ visit Las Vegas each year, which also makes this placement an opportunity to introduce TAAT to those who are not familiar with the product and its unique value proposition as a nicotine-free and tobacco-free alternative to tobacco cigarettes. We believe this store placement could be a pivotal development for us as we continue our efforts to develop TAAT into a mainstream brand in the tobacco category.”
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About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
*https://www.statista.com/statistics/221042/visitors-to-las-vegas/
**https://www.guinnessworldrecords.com/world-records/72001-most-fountains-at-a-hotel
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