TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced its high-profile sponsorship arrangement with world champion boxer Floyd Mayweather. The sponsorship is for Mayweather’s upcoming boxing match against Logan Paul, which is slated for this Sunday, June 6, 2021; the match will be held at the Hard Rock Stadium in Miami. As part of the sponsorship, up to eight of Mayweather’s entourage personnel will wear baseball hats with the TAAT logo clearly visible when they first enter the arena and approach the boxing ring. Audience members in the arena as well as viewers paying to watch the match will be able to see the logo. The sponsorship is one of several Q2 2021 sponsorships the company has planned to increase awareness of the TAAT brand among adult-aged smokers; other sponsorships have included Professional Bull Riders (“PBR”) events. The Mayweather sponsorship is the largest one TAAT has participated in thus far. The company noted that previous boxing events featuring Mayweather have set all-time pay-per-view demand records, with his most recent professional match totaling more than 4.3 million “buys.” Mayweather noted in the announcement that, as an athlete, he avoids anything that limits his ability to perform and advocated choosing healthy alternatives over the use of nicotine and addictive substances. “We are honored that Mr. Mayweather accepted TAAT as a sponsor for his upcoming fight against Logan Paul,” said TAAT CEO Setti Coscarella in the press release. “Globally, Mr. Mayweather has established an esteemed reputation as both an athlete and a celebrity personality defined by greatness achieved through hard work, which aligns with our approach to delivering a great experience to smokers aged 21+ with no tobacco or nicotine. This will be the highest level of visibility TAAT has had to date, and we are excited to see the engagement it creates among smokers aged 21+ who are watching the fight this weekend.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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