TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) has announced that its flagship product, TAAT(TM), a tobacco-free and nicotine-free alternative to traditional cigarettes, is now available in the Greater London area, specifically the borough of Croydon. Earlier this year the company shipped initial products to the United Kingdom, noting that it anticipated enjoying several competitive advantages in the U.K. market. Those advantages include a lower price point, exemption from federal U.K. laws mandating plain packaging of tobacco products, and a future market gap in the tobacco category following cigarette giant Philip Morris International’s announcement that it was discontinuing tobacco cigarette sales by the end of the decade. TAAT products are distributed in the U.K, by Green Global Earth, which has placed all three TAAT options in at least 17 confirmed points of sale across Greater London, with plans for wider distribution. “We have been launching TAAT all over the United States for the past year, and we are thrilled to be executing our first international launch in the Greater London area,” said TAAT CEO Setti Coscarella in the press release. “Similar to what we did in Ohio last December, we are focusing on specific areas of Greater London such as Croydon where GGE believes there are strategic advantages to launching TAAT before expanding into other regions of the United Kingdom. Something you’ll notice in many U.K. convenience stores and other tobacco retailers is that it is very common for them to advertise various products that impart a menthol taste and scent into regular cigarettes, since menthol tobacco cigarettes cannot be sold in the United Kingdom anymore. This is one aspect of the U.K. market that we are building our commercialization strategy around, as we continue executing our first launch of TAAT outside of the United States.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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