InvestorWire NewsRoom

InvestorNewsBreak

InvestorNewsBreaks – Streamlytics, LiveRamp Partner to Provide Zero-Party Data
February 23, 2022

InvestorNewsBreaks – Streamlytics, LiveRamp Partner to Provide Zero-Party Data

Streamlytics, a market maker in the ethical sourced data space, is partnering with LiveRamp, a leading data connectivity platform, to deliver zero-party data. In today’s environment, a growing number of marketing and advertising teams are seeking data that provides privacy and protection for consumers while still offering value to advertisers and brands. The new partnership agreement calls for Streamlytics to distribute strategic, rare data sets that advertisers can purchase within the LiveRamp Data Marketplace. These unique data sets contain segments that include actual usage data from popular product ecosystems such as Amazon, Google, Uber and Apple as well as products such as Netflix and Spotify. The company noted that these signals are ethically sourced from data provided by opted-in consumers through Streamlytics’ business-to-consumer applications. Data signals are extensive as actual usage data about purchase history, content consumption and other data signals related to consumer behavior. “Our distribution partnership with LiveRamp provides the data protection consumers are looking for and enables advertisers and brands to leverage zero-party data for data activation,” said Streamlytics chief growth officer Arisha Smith in the press release. “Streamlytics’ offerings fulfill the goal of providing rich seed data to improve accuracy in custom audience development for programmatic advertising. And for customers with more specific needs, we can work directly with marketers and agencies looking for custom data sets or customized segments based on the company’s existing data.”

To view the full press release, visit https://ibn.fm/p2H5x

About Streamlytics

Streamlytics unifies consumer data from today’s fastest-growing communities across popular platforms. The company ethically unlocks the power of actual usage data directly from the source and helps companies grow by enhancing their first-party data strategy across sales, marketing, product and artificial intelligence. For more information about the company, visit www.Streamlytics.co.

NOTE TO INVESTORS: The latest news and updates relating to Streamlytics are available in the company’s newsroom at https://ibn.fm/Stream

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent.

As part of its service, InvestorWire provides coverage of noteworthy announcements. To further expand visibility of achievements being made throughout a multitude of sectors, InvestorWire’s syndication partners have extended the digital coverage to include individual broadcasts on financial websites and platforms visited by millions of investors daily.

For more information, please visit https://www.InvestorWire.com

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://ibn.fm/Disclaimer

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
www.InvestorWire.com
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Recent NewsBreaks

NewsBreaks Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).