Streamlytics, a market maker in the ethical sourced data space, is partnering with LiveRamp, a leading data connectivity platform, to deliver zero-party data. In today’s environment, a growing number of marketing and advertising teams are seeking data that provides privacy and protection for consumers while still offering value to advertisers and brands. The new partnership agreement calls for Streamlytics to distribute strategic, rare data sets that advertisers can purchase within the LiveRamp Data Marketplace. These unique data sets contain segments that include actual usage data from popular product ecosystems such as Amazon, Google, Uber and Apple as well as products such as Netflix and Spotify. The company noted that these signals are ethically sourced from data provided by opted-in consumers through Streamlytics’ business-to-consumer applications. Data signals are extensive as actual usage data about purchase history, content consumption and other data signals related to consumer behavior. “Our distribution partnership with LiveRamp provides the data protection consumers are looking for and enables advertisers and brands to leverage zero-party data for data activation,” said Streamlytics chief growth officer Arisha Smith in the press release. “Streamlytics’ offerings fulfill the goal of providing rich seed data to improve accuracy in custom audience development for programmatic advertising. And for customers with more specific needs, we can work directly with marketers and agencies looking for custom data sets or customized segments based on the company’s existing data.”
To view the full press release, visit https://ibn.fm/p2H5x
Streamlytics unifies consumer data from today’s fastest-growing communities across popular platforms. The company ethically unlocks the power of actual usage data directly from the source and helps companies grow by enhancing their first-party data strategy across sales, marketing, product and artificial intelligence. For more information about the company, visit www.Streamlytics.co.
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