Splash Beverage (NYSE American: SBEV), a portfolio company of leading beverage brands, is working on rebranding its TapouT performance hydration-recovery drink; the rebranded product is slated for launch January 2022. The company noted that the rebranding efforts are aimed at broadening the consumer market appeal of the product and expanding distribution networks. Originally positioned at the forefront of Mixed Martial Arts (“MMA”), TapouT has been growing beyond that initial market. The rebranded beverage will include a bilingual label, featuring both English and Spanish text, to appeal to Spanish-speaking bilingual consumers. The beverage offers an appetizing flavor and clean formula with a unique balance of ingredients formulated to support both hydration and recovery. “New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” said Splash Beverage president and chief marketing officer Bill Meissner in the press release. “Our rebranding of TapouT at this time is a strategic decision to improve on-shelf presence and increase appeal to consumers by calling out its clean ingredients, and importantly, as we engage with strategic partners this new look will enhance our ability to win over large distributors and retailers.”
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About Splash Beverage Group Inc.
Splash Beverage Groupspecializes in manufacturing, distribution, sales and marketing of various beverages across multiple channels. SBEV operates in both the nonalcoholic and alcoholic beverage segments, which the company believes leverages efficiencies and dilutes risk. SBEV believes its business model is unique because it only develops and accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation. For more information about the company, please visit www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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