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InvestorNewsBreaks — SOBR Safe Inc. (NASDAQ: SOBR) Expands Sales of Wearable Alcohol Detection Devices to Australia, New Zealand
January 30, 2024

InvestorNewsBreaks — SOBR Safe Inc. (NASDAQ: SOBR) Expands Sales of Wearable Alcohol Detection Devices to Australia, New Zealand

SOBRSafe (NASDAQ: SOBR), providers of next-generation transdermal alcohol detection solutions, has entered into an international channel partnership to begin sales in Australia and New Zealand for its SOBRsure(TM) platform. The partnership is with Drug Testing Business Success, the region’s leading drug- and alcohol-testing service provider. According to the announcement, Drug Testing Business Success has impressive experience in the transdermal alcohol detection industry and plans to distribute SOBRsure through a coalition of suppliers and a dedicated e-commerce website focusing on the behavioral health and justice sectors. The partnership included a 90-day proof-of-concept period; SOBRsure is now available for sale and is in active client use. “We believe we are gaining momentum and demonstrating traction in the behavior health and justice markets here in the U.S., and this most recent agreement with our newest channel partner is a meaningful validation of our technology and approach,” said SOBRsafe chair and CEO Dave Gandini in the press release. “We’re excited about this new revenue stream in Australia and New Zealand, and we believe that this could accelerate broader global expansion.”

To view the full press release, visit https://ibn.fm/bRhwk

About SOBR Safe Inc. 

SOBRsafe offers an advanced transdermal (touch-based) technology that detects and instantaneously reports the presence of alcohol as emitted through a user’s skin — no breath, blood or urine sample is required. Alcohol misuse is the fourth leading cause of preventable death in America and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive, inefficient, unhygienic and unconnected. There has to be a better way. Enter SOBRsafe. With a powerful backend data platform, SOBRsafe provides next-generation, passive detection technology for the behavioral health, judicial and consumer markets, as well as for licensing and integration. The SOBRsafe technology is commercially available for access control (SOBRcheck), wearable use (SOBRsure) and licensing/white labeling. SOBRsafe is creating a culture of prevention and support. For more information about SOBRsafe, visit www.SOBRsafe.com.

NOTE TO INVESTORS: The latest news and updates relating to SOBR are available in the company’s newsroom at http://ibn.fm/SOBR

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