SEGG Media (NASDAQ: SEGG, LTRYW) a global sports, entertainment and gaming group, announced the successful completion of its exclusive streaming partnership with Super League Kerala, the professional football league in Kerala, India, following the championship final on Dec. 19. Through its Sports.com platform, the company live-streamed 33 matches over a 77-day period, reaching more than 150 million viewers across its app, website and social channels, exceeding internal expectations. SEGG Media said the results validate its live-streaming strategy and support plans to expand Sports.com’s commercial live sports offering, sponsorship and advertising initiatives, and regional footprint in India and the Middle East North Africa region ahead of the league’s third season in 2026.
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About SEGG Media Corporation
SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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