Safety Shot (NASDAQ: SHOT), a wellness and functional beverage company, has appointed an advisory board member, Rich Pascucci, to its board of directors. According to the announcement, Pascucci has launched 13 brands and held leadership roles at numerous beverage companies, including Diageo, Red Bull and Pabst Brewing. His responsibilities have included sales, marketing, integration, business insights/category development, national projects, distribution strategy, business planning, public relations and strategic imperatives. Pascucci currently owns and runs Black Apple Group LLC, where he specializes in insights, category development, integration and planning. He joined Safety Shot’s advisory board in July, gaining firsthand involvement with the launch of what he calls a “category-defining” beverage. “We’re pleased to have Rich take on a larger role at Safety Shot, moving from our advisory board to our board of directors,” said Safety Shot COO Jarrett Boon in the press release. “Given his profile of success in the beverage industry, this is one more testament to the quality and integrity of our product, its market potential and our team’s ability to execute.”
To view the full press release, visit https://ibn.fm/Shhiv
About Safety Shot
Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity. Safety Shot will be available for retail purchase in the first week of December 2023. The company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants and bars in the first quarter of 2024. Safety Shot plans to spin off legacy assets from its Jupiter Wellness business to unlock value for shareholders. For more information about the company, visit www.SafetyShotHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to SHOT are available in the company’s newsroom at https://ibn.fm/SHOT
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