PIXELYNX, the new music metaverse gaming platform created by musicians and technologists Joel Zimmerman (aka deadmau5) and Richie Hawtin, has revealed the name of its first mobile game — ELYNXIR — along with branding for the game created by award-winning creative director Joe Perez of WØRKS. According to the announcement, ELYNXIR was unveiled yesterday at the Niantic Lightship Summit in San Francisco by PIXELYNX CEO and Co-Founder Inder Phull in front of a packed house of augmented reality developers and executives. In addition, Niantic announced an investment in PIXELYNX at the conference. “ELYNXIR introduces an entirely new level of creative immersion and gameplay in the music metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together,” said Phull. “We knew that collaborating with Joe and his team at WØRKS, with all of their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision to life and to music fans everywhere.”
To view the full press release, visit https://ibn.fm/CAJos
About PIXELYNX
PIXELYNX is a new gaming venture that has been created by iconic musicians and technologists Joel Zimmerman, aka deadmau5, Richie Hawtin, aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Learn more at www.PIXELYNX.io.
About InvestorWire
InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent.
As part of its service, InvestorWire provides coverage of noteworthy announcements. To further expand visibility of achievements being made throughout a multitude of sectors, InvestorWire’s syndication partners have extended the digital coverage to include individual broadcasts on financial websites and platforms visited by millions of investors daily.
For more information, please visit https://www.investorwire.com
Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://ibn.fm/Disclaimer
InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
www.investorwire.com
[email protected]
InvestorWire is part of the InvestorBrandNetwork.