InvestorWire NewsRoom

InvestorNewsBreak

InvestorNewsBreaks – Pinterest Inc. (NYSE: PINS) Faces GDPR Complaint in the EU
October 28, 2024

InvestorNewsBreaks – Pinterest Inc. (NYSE: PINS) Faces GDPR Complaint in the EU

Pinterest (NYSE: PINS) is a social media platform that allows users to discover and save ideas through images and videos. It competes with other social media giants like Facebook and Instagram. Currently, Pinterest is facing a significant privacy complaint in the European Union. The complaint, filed by the non-profit organization noyb, accuses Pinterest of violating the General Data Protection Regulation (“GDPR”) by not obtaining user consent for tracking and profiling for advertising purposes.

The GDPR is a strict privacy law in the EU that can impose penalties of up to 4% of a company’s global annual turnover for confirmed breaches. This could mean substantial financial consequences for Pinterest if the complaint is upheld. The complaint points out that Pinterest uses a legal basis called legitimate interest (“LI”) to process user data for ad targeting. However, noyb argues that this is not compliant with the GDPR, especially after a July 2023 ruling by the EU’s top court against Meta’s similar practices.

Pinterest has around 130 million users in the EU, and it tracks users by default for personalized ads. Users must actively opt-out to stop this tracking. Kleanthi Sardeli, a data protection lawyer at noyb, claims that Pinterest is “secretly tracking European users without asking for their consent,” which allows the platform to profit unlawfully from personal data. The complaint also mentions that Pinterest failed to fulfill a GDPR data access request, as the complainant did not receive information about data shared with third parties.

Noyb is urging Pinterest to delete any data processed for ads and inform users of this action. They are also advocating for a fine that would deter future GDPR breaches. The complaint has been filed with France’s data protection authority, CNIL, known for its strong enforcement on privacy complaints. However, due to the GDPR’s “one-stop-shop” mechanism, the case might be transferred to Ireland’s Data Protection Commission, as Pinterest’s regional headquarters are in Dublin.

To view the company’s most recent press release, visit https://ibn.fm/iKihI.

About Pinterest Inc.

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide. For more information, visit the company’s website at www.Pinterest.com.

About InvestorWire

InvestorWire (“IW”) is a specialized communications platform with a focus on advanced wire-grade press release syndication for private and public companies and the investment community. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, IW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, IW brings its clients unparalleled recognition and brand awareness. IW is where breaking news, insightful content and actionable information converge.

For more information, please visit https://www.InvestorWire.com

Please see full terms of use and disclaimers on the InvestorWire website applicable to all content provided by IW, wherever published or re-published: https://www.InvestorWire.com/Disclaimer

InvestorWire
Los Angeles, CA
www.InvestorWire.com
310.299.1717 Office
[email protected]

InvestorWire is powered by IBN

Recent NewsBreaks

NewsBreaks Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(862) 930-1404

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).