Nexstar Media Group Inc. (NASDAQ: NXST) and its subsidiary, Nexstar Media Inc, has named a 30-year veteran sales exec as its new vice president and general manager; the company announced that its own Donna D’Amico had been promoted to the position. D’Amico had been serving as Nexstar’s director of sales for KXRM-TV; in her new position, she will oversee the company’s media operations in Colorado Springs, Colorado, which includes KXRM-TV (“FOX”), KXTU-TV (“CW”) and FOX21News.com. D’Amico has three decades of experience in broadcast marketing and sales to her new role, and as director of sales, she grew existing sales and marketing operations to new levels. In addition, she led an innovative annual sales program at the stations that was responsible for attracting new advertisers and growing incremental advertising revenue. She has built a reputation for developing new content, being deeply involved in KXRM-TV’s “Loving, Living Local,” a lifestyle program that focuses on health and wellness, family fun and Denver’s entertainment scene, as well as “Overtime,” a show that featured local high school athletes. “Donna’s proven sales leadership experience, her innovative and forward-thinking approach to developing new revenue and content initiatives, and her results-driven performance make her the ideal candidate to lead our broadcasting and digital operations in Colorado Springs,” said Nexstar Media Inc. senior vice president and regional manager Matthew Rosenfeld in the press release. “Throughout her career, and especially during her most recent tenure at KXRM-TV and KXTU-TV, Donna has grown revenue, expanded content, and developed effective cross-platform marketing solutions for advertisers and community partners. Her lengthy track record of success over 30 years will serve her well in her new leadership role, and we’re looking forward to celebrating the successes to come under her leadership of the talented staff in Colorado Springs.”
To view the full press release, visit https://ibn.fm/Y5sKD
About Nexstar Media Group Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three divisions: broadcasting, digital and networks. The Broadcasting Division operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates “NewsNation,”formerly WGN America, a national news and entertainment cable network reaching 75 million television homes as well as multicast network Antenna TV and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top-tier cable asset. For more information about this company, please visit www.NexStar.tv.
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