iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has launched a powerful off-the-shelf (standard) SaaS enterprise management platform. Called iSCRM, the platform is designed for daily operations and social customer relationship management. iSCRM helps customers attract new users and manage private traffic through leveraging updated features and various functions on WeCom, WeChat and WeChat Mini Program. In addition, iSCRM allows users to fully track consumer actions from all touch-points within the Tencent ecosystem, establishes real-time 360-degree consumer profiles through data analytics, offers purchase and frequency analysis and advising on data-driven personalized engagement strategies, digitizes sales management and evaluation, and ensures seamless consumer transfer to retain valuable consumers and lower the churn rate when sales representatives leave companies. “I am very excited to announce the launch of iSCRM, iClick’s first standard SaaS product,” said iClick co-founder and CEO Jian “T.J.” Tang in the press release. “This new solution equips clients with the latest smart tools that integrates and optimizes the various functions of Tencent’s continuously evolving ecosystem. We believe iSCRM has great potential to enhance brands’ private domain traffic management and generate higher sales revenues. We will continue to develop leading edge products like iSCRM that empower brands to take advantage of the latest trends in the smart retail era and look forward to the contribution of such standard products to rapidly scaling up iClick’s sales revenue across our mid-tier client base.”
To view the full press release, visit https://ibn.fm/m17TR
About iClick Interactive Asia Group Limited
iClick Interactive is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, the company’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in 10 locations worldwide including Asia and Europe. For more information about the company, please visit www.iClick.com.
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