InvestorWire NewsRoom


InvestorNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Unveils New Cannabis Wellness Brand
October 21, 2021

InvestorNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Unveils New Cannabis Wellness Brand

Flora Growth (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, and its Flora Lab division is launching Munzhi, a new cannabis wellness brand. The mass market brand will initially include 12 products, all certified by INVIMA, the Colombian branch of government that is equivalent to the United Stated Food and Drug Administration. The products will be distributed by five Colombian distributors, including Herson, Mintlab, Unidrogas, Roma and Axa, and will be available in an estimated 800 distribution points. Flora Lab is FLGC’s manufacturing and R&D division; Flora Lab is focused on development of pharmaceuticals, cosmetics and nutraceuticals. According to the announcement, the wellness market in Colombia has reached a $2.3 billion value, and Munzhi will be operating in this space. Initial Munzhi products will include facial serum, shampoo, conditioner, shower gel, body ointment, moisturizing lotion and more .“Through market studies, consumers have indicated they want the wellness benefits of cannabis but at an affordable price,” said Flora Growth president and CEO Luis Merchan in the press release. “Munzhi helps fill that need as well as an important gap in our product portfolio. The inaugural collection for Munzhi includes 12 products across four categories: wellness, hair, body and face. The collection combines the benefits of cannabidiol as an active ingredient, with other plant-based ingredients such as lavender oil and chamomile coconut amongst others.”

To view the full press release, visit

About Flora Growth Corp.

Flora Growth is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below-market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. For more information about the company, please visit

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at

About InvestorWire

InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.

With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.

Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.

For more information, please visit

Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published:

InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
[email protected]

InvestorWire is part of the InvestorBrandNetwork.

Recent NewsBreaks

NewsBreaks Categories

Get Started with InvestorWire

To distribute a release in the next 24 hours. Contact our client services team.

(310) 299-1717

Distribute a press release. Submit your release to get started.

Submit Press Release

Set up a Live demonstration. Schedule a date and time that works for you.

Schedule a LIVE Demo

Press Distribution

Explore Press Distribution Solutions

All releases include an unlimited word count* with full wire-grade syndication, our press release enhancement service, and a follow-up InvestorNewsBreak article distributed to thousands of editorial syndication partners.

Discover Add-on Solutions

Increase the impact of your achievements by adding these exclusive solutions from InvestorWire, delivered in conjunction with the InvestorBrandNetwork (IBN).